11 Benefits of Using the WordPress Platform

Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have witnessed the evolution of blogging platforms firsthand. In today’s digital landscape, there are numerous blogging platforms to choose from, but there’s one that has stood the test of time and remained a top choice for bloggers and businesses alike – WordPress. As a testament to its popularity and effectiveness, it is the only platform we use in our WordPress training. In this article, we will delve into the reasons why WordPress continues to be the go-to platform for bloggers in 2023.

1. It’s Free and Open Source 

One of the main reasons why WordPress has remained so popular is that it’s free and open source. You don’t have to pay anything to use WordPress or access its source code, which means you can customize your site to suit your needs without any limitations.

2. Scalable and Customisable

WordPress is highly scalable, which means you can start small and grow your site as your needs change. Whether you want to create a personal blog, an e-commerce site, or a large enterprise website, WordPress has the flexibility to support your goals. With thousands of plugins and themes available, you can add any functionality you need to your site. However, it’s important to be mindful of the plugins you install and ensure they don’t add unnecessary “bloat” to your site. Consider removing any plugins that are not essential to your site’s functionality.

3. Easy to use

WordPress is incredibly user-friendly, even for those with limited technical knowledge. The platform has an intuitive user interface and comes with a simple, easy-to-understand dashboard. The editor is similar to popular word processing software like Microsoft Word, making it easy for users to create and edit content.

4. Regular Updates and Security

if you’re using the hosted version of WordPress, you will be prompted to update to the latest version. If it’s hosted by someone like GoDaddy or some other hosting company it’s straightforward to update. These updates mean that you can always take advantage of the very latest advances from this platform.

5. Browser-based and Accessible Anywhere

Since WordPress is browser-based, it is accessible from any device with an internet connection. Users can log in and manage their website from anywhere in the world, without needing to install any additional software.

6. SEO-Friendly

WordPress is highly optimized for search engines, making it easy for users to rank their website in search engine results pages (SERPs). WordPress generates clean, SEO-friendly URLs, and allows users to add meta tags and descriptions to their pages and posts. Additionally, there are many SEO plugins available that help users optimize their website for search engines.

There are some plugins such as Yoast SEO for WordPress and All in One SEO Pack, which will AID you in your SEO efforts.

7. Huge Library of Themes and Plugins

WordPress has a vast library of themes and plugins available, making it easy for users to customize the look and functionality of their website. Users can choose from thousands of free and premium themes and plugins to create a unique website that suits their needs.This site, for example, is built using Divi but Astra, Kadence and GeneratePress

8. Blog and website functionality

WordPress is mobile responsive, meaning that websites built using the platform are optimized for viewing on mobile devices. With more than 50% of all web traffic coming from mobile devices, having a mobile-responsive website is crucial for ensuring that users have a positive experience on your site.

9. Mobile Responsive

WordPress is mobile responsive, meaning that websites built using the platform are optimized for viewing on mobile devices. With more than 50% of all web traffic coming from mobile devices, having a mobile-responsive website is crucial for ensuring that users have a positive experience on your site.

10. Social Media Integration

WordPress makes it easy to integrate social media into your website, allowing users to share your content on their favorite social media platforms. WordPress has built-in social media integration, and there are many plugins available that can help users integrate social media more effectively.

11. Robust Administration and User Management

WordPress has a robust administration interface that makes it easy for users to manage their website. Users can add other users with different privileges, allowing them to create, edit, and publish content, manage comments, and perform other administrative tasks.

Conclusion

So just to conclude WordPress remains the top choice for bloggers and businesses alike, providing a flexible, user-friendly platform that is constantly updated and optimized for search engines. With its mobile responsiveness and social media integration, WordPress is the ideal choice for those who want to create a successful blog or website in 2023.

Editor’s note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Related Course

WordPress Training Course (London and Cardiff)