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21 Compelling Social Media Video Stats to Persuade Your Boss Why It’s Worth the Investment

In 2023, social video continues to be a vital component of any successful marketing strategy. With the increasing sophistication of smartphone cameras and the availability of free editing software, video production has never been more accessible to businesses of all sizes. Video content can take many forms, from product demos and how-to’s to interviews and testimonials, and its impact on audience engagement and brand awareness is undeniable. So, how can you convince your boss of the importance of social media video? To help you answer this we have compiled the latest stats and facts that showcase the medium’s effectiveness in driving qualified leads, increasing brand awareness, and improving the customer experience. It’s time to invest in social video to stay ahead of the competition and maximise the potential of your marketing efforts.

  1. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
  2. 93% of businesses reported gaining a new customer because of a video on social media. (Animoto)
  3. Brands that use video marketing see 66% more qualified leads per year. (Aberdeen Group via Forbes)
  4. 87% of video marketers say that video has increased traffic to their website. (Wyzowl)
  5. Social media videos generate 1,200% more shares than text and images combined. (G2 Crowd)
  6. Facebook Live videos receive 10 times more comments than regular videos. (Facebook)
  7. Instagram Stories are used by 500 million people every day, and one-third of the most viewed stories are created by businesses. (Hootsuite)
  8. Social media videos have an average engagement rate of 25.32% – higher than any other type of content. (Social Insider)
  9. 72% of consumers prefer learning about a product or service through a video rather than text. (HubSpot) 
  10. Video testimonials can increase conversion rates by up to 80%. (BigCommerce)
  11. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (Wordstream)
  12. 84% of consumers have been convinced to make a purchase after watching a brand’s video. (Wyzowl)
  13. Video viewers retain 95% of a message, compared to only 10% when reading it in text. (Insivia)
  14. Businesses that use video marketing grow revenue 49% faster than those that don’t. (Vidyard)
  15. 65% of senior marketing executives believe that visual assets, such as social media videos, are central to how their brand story is communicated
  16. 72% of people prefer video to learn about a product or service. (HubSpot)
  17. Videos on LinkedIn have 5 times the engagement rate of image posts. (LinkedIn) 
  18. Social media videos with captions increase view time by 12%. (Facebook)
  19. 96% of people have watched an explainer video to learn more about a product or service. (Wyzowl)
  20. Videos that are less than two minutes long get the most engagement. (Wistia)
  21. Companies that use video outperform their peers by 73% in terms of annual revenue growth. (Aberdeen Group via HBR)

Editor’s note: This post was originally published in September 2018 and has been updated for comprehensiveness.

Related Courses

Social Media Course London (or Cardiff)
Social Media Video Course for Business

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

February 28, 2023

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