Alun John is the founder of Marketing Tom Media. He has been involved in Digital Marketing since the early 2000’s. He set up the Accredited Chartered Institute of Marketing Study Centre, Marketing Tom Media, in 2007 and has worked as a tutor on CIM courses throughout this time. Clients he has worked with include the Welsh Government, Admiral Insurance, Confused, Aviva, Sir Robert McAlpine, Hamleys, Virgin, Welsh Water, Transport for Wales and many more.
He has also worked for Cardiff University as a lecturer on their MSc and MBA programmes. He lives just outside Cardiff and loves rugby (obviously) and has a passion for most (not all!) things Spanish. He has also been blogging since August 2003!
It’s hard to believe it’s been three years since I last shared my thoughts on digital marketing trends and predictions, but here we are! As we enter 2025, the digital marketing landscape is evolving faster than ever, and brands must stay ahead of the curve to maintain...
We are excited to offer a new suite of Chartered Institute of Marketing (CIM) qualifications designed to equip you with the cutting-edge skills needed to excel in today’s dynamic marketing environment. Whether you’re just starting your marketing journey or aiming to...
In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...
In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have...
In 2023, social video continues to be a vital component of any successful marketing strategy. With the increasing sophistication of smartphone cameras and the availability of free editing software, video production has never been more accessible to businesses of all...
So, you've heard of ChatGPT but may not be aware of how it works. So, I thought I'd put together a "How to" guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over to the How to start...
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for "doing more with less", which is a good definition of technology. (Forbes)So, you've probably all heard about...
I have just added a new guide to the "How to" section of this website. This guide explains how you go about adding URL links, text and stickers to your LinkedIn photos. What's your adding links will apparently not even impact your engagement/reach on LinkedIn. This...
As many of you are already where from July 2023 Google will "sunset" Google Universal Analytics. What does this mean for users of Google universal analytics? Well, in a nutshell, you won't be able to report on activities on your website or web app from the end of...
Working with Influence - Dr. Amanda Nimon-Peters We haven't done a book competition for a while and I'm pleased to say that this month's book delves into the realm of Influence. It provides ambitious professionals with a set of actionable principles which will help...
Tomorrow marks the start of November and we thought we would quickly highlight some of the courses that we have lined up for you this month. Social Media Video for Business We have been delivering this hands-on course for over 3 years.This course is designed to give...