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Alun John

Alun John is the founder of Marketing Tom Media. He has been involved in Digital Marketing since the early 2000’s. He set up the Accredited Chartered Institute of Marketing Study Centre, Marketing Tom Media, in 2007 and has worked as a tutor on CIM courses throughout this time. Clients he has worked with include the Welsh Government, Admiral Insurance, Confused, Aviva, Sir Robert McAlpine, Hamleys, Virgin, Welsh Water, Transport for Wales and many more.

He has also worked for Cardiff University as a lecturer on their MSc and MBA programmes. He lives just outside Cardiff and loves rugby (obviously) and has a passion for most (not all!) things Spanish. He has also been blogging since August 2003!

12 Tools To Help You Analyse Competitors Online

12 Tools To Help You Analyse Competitors Online

In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...

11 Benefits of Using the WordPress Platform

11 Benefits of Using the WordPress Platform

Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have...

How to get started with ChatGPT

How to get started with ChatGPT

So, you've heard of ChatGPT but may not be aware of how it works. So, I thought I'd put together a "How to" guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over to the How to start...

How to add URLs to LinkedIn photos

How to add URLs to LinkedIn photos

I have just added a new guide to the "How to" section of this website. This guide explains how you go about adding URL links, text and stickers to your LinkedIn photos. What's your adding links will apparently not even impact your engagement/reach on LinkedIn. This...

How to set up Google Analytics 4 on a website

How to set up Google Analytics 4 on a website

As many of you are already where from July 2023 Google will "sunset" Google Universal Analytics. What does this mean for users of Google universal analytics? Well,  in a nutshell, you won't be able to report on activities on your website or web app from the end of...

November 2022 Book Competition

November 2022 Book Competition

Working with Influence  - Dr. Amanda Nimon-Peters We haven't done a book competition for a while and I'm pleased to say that this month's book delves into the realm of Influence. It provides ambitious professionals with a set of actionable principles which will help...

Check out our November 2022 Digital Marketing Course dates

Check out our November 2022 Digital Marketing Course dates

Tomorrow marks the start of November and we thought we would quickly highlight some of the courses that we have lined up for you this month. Social Media Video for Business We have been delivering this hands-on course for over 3 years.This course is designed to give...

15 Years as a CIM Accredited Study Centre in Cardiff

15 Years as a CIM Accredited Study Centre in Cardiff

Marketing Tom celebrates 15 years as an Accredited Study Centre delivering courses to students in Cardiff, further afield and online.This month sees the 15th anniversary of Marketing Tom Media becoming an accredited see I am study centre in Cardiff. We have delivered...