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Alun John

Alun John is the founder of Marketing Tom Media. He has been involved in Digital Marketing since the early 2000’s. He set up the Accredited Chartered Institute of Marketing Study Centre, Marketing Tom Media, in 2007 and has worked as a tutor on CIM courses throughout this time. Clients he has worked with include the Welsh Government, Admiral Insurance, Confused, Aviva, Sir Robert McAlpine, Hamleys, Virgin, Welsh Water, Transport for Wales and many more.

He has also worked for Cardiff University as a lecturer on their MSc and MBA programmes. He lives just outside Cardiff and loves rugby (obviously) and has a passion for most (not all!) things Spanish. He has also been blogging since August 2003!

Marketing Tom to launch New Diploma in Sustainable Marketing

Marketing Tom to launch New Diploma in Sustainable Marketing

Starting from September our students will be able to choose from 3 different CIM Diplomas. The first one is the CIM Diploma in Professional Digital Marketing, which we have been delivering for just under 3 years. However, we are excited to announce two new courses:...

Digital Marketing Mentoring

Digital Marketing Mentoring

We have been delivering Digital Marketing Training since the company was founded in 2007 and since 2004 I have been offering consultancy support and mentoring to companies. Mentoring straddles both areas of Digital Marketing Training and Consultancy. In the words of...

Brand new Email Marketing course starts in May

Brand new Email Marketing course starts in May

We are pleased to announce that starting in May we will be launching our brand-new email marketing course. We aim to target those who are either new to email marketing or those who are using email marketing but possibly haven't mastered the fundamentals. The course...

New CIM course dates added to the calendar

New CIM course dates added to the calendar

Our first CIM course of 2022 will begin next week with Applied Marketing but don't worry if you're unable to attend as we have added 3 new dates for the CIM Certificate in Professional Digital Marketing to the calendar. These are the upcoming dates: Applied...

Digital Marketing skills are stagnating or declining (CIM)

Digital Marketing skills are stagnating or declining (CIM)

According to a report by the Chartered Institute of Marketing, in association with Target Internet, in 2021 and 2022 digital marketing skills stagnated or declined. The sectors where decline was the highest included Analytics and Data by 6%, Content Marketing by 4%...

Digital Marketing Trends & Predictions for 2022

Digital Marketing Trends & Predictions for 2022

What are the digital marketing predictions for 2022? Last year I published an article on the top digital marketing trends for 2021. It was one of our most popular blogs of the year and served as a useful discussion topic and reference point for both our CIM and 1-day...

Is it time you started listening to podcasts?

Is it time you started listening to podcasts?

Over the last year I have definitely increased the amount of podcasts that I have listened to. I'm not sure if this is as a result of the pandemic or the fact that I've discovered content which I like through podcasts. For those who are new to podcasting let me tell...

December Book Competition

December Book Competition

Dark Social - Ian MacRae For our last book competition we featured Sinan Aral's excellent The Hype Machine and two lucky people, both former CIM Level 3 students ironically, were lucky enough to win. This time, and sticking with the Social Media theme, we are offering...

October Book Competition

October Book Competition

The Hype Machine - Sinan Aral Well, it has been quite some time since we last did a book competition and this time we have a cracking read from Sinan Aral. I must admit that I hadn't heard of Sinan Aral until I came across him on Guy Kawasaki's excellent series of...

Commendations for the CIM July 2021 Assessment Session

Commendations for the CIM July 2021 Assessment Session

A couple of weeks ago we received the results from CIM for the July 2021 Assessment board. It was great that everyone passed and most got distinctions. Well today we have received Commendations for the modules of Level 3 and Level 4. We had 3 in total (Applied...

Congratulations to all our CIM students

Congratulations to all our CIM students

Another 100% Pass Rate! Well done to all our students who got their CIM results on Friday. Yet again our students have done us really proud. For our July 2021 Assessment we had our second highest number of submissions. 72% of our students got distinctions and merits...