Marketing Tom Blog
Our Latest News
Did you know that Marketing Tom started life as a digital marketing blog? It then developed into a CIM Accredited Study Centre delivering both Accredited and Non-accredited courses. And, 16 years later, we are still blogging!
New CIM course dates added to the calendar
Our first CIM course of 2022 will begin next week with Applied Marketing but don't worry if you're unable to attend as we have added 3 new dates for the CIM Certificate in Professional Digital Marketing to the calendar. These are the upcoming dates: Applied...
Digital Marketing skills are stagnating (CIM)
According to a report by the Chartered Institute of Marketing, in association with Target Internet, in 2021 and 2022 digital marketing skills stagnated or declined. The sectors where decline was the highest included analytics and data by 6%, content and marketing by...
Digital Marketing Trends & Predictions for 2022
What are the digital marketing predictions for 2022? Last year I published an article on the top digital marketing trends for 2021. It was one of our most popular blogs of the year and served as a useful discussion topic and reference point for both our CIM and 1-day...
Is it time you started listening to podcasts?
Over the last year I have definitely increased the amount of podcasts that I have listened to. I'm not sure if this is as a result of the pandemic or the fact that I've discovered content which I like through podcasts. For those who are new to podcasting let me tell...
December Book Competition
Dark Social - Ian MacRae For our last book competition we featured Sinan Aral's excellent The Hype Machine and two lucky people, both former CIM Level 3 students ironically, were lucky enough to win. This time, and sticking with the Social Media theme, we are offering...
October Book Competition
The Hype Machine - Sinan Aral Well, it has been quite some time since we last did a book competition and this time we have a cracking read from Sinan Aral. I must admit that I hadn't heard of Sinan Aral until I came across him on Guy Kawasaki's excellent series of...
Commendations for the CIM July 2021 Assessment Session
A couple of weeks ago we received the results from CIM for the July 2021 Assessment board. It was great that everyone passed and most got distinctions. Well today we have received Commendations for the modules of Level 3 and Level 4. We had 3 in total (Applied...
Why should your company invest in professional marketing qualifications?
No matter what industry, you need practical and relevant marketers who keep abreast of everything, from new digital trends and shifting consumer behaviours, to the very latest techniques for collecting and analysing data. Your marketers need to be aware of it all,...
Congratulations to all our CIM students
Another 100% Pass Rate! Well done to all our students who got their CIM results on Friday. Yet again our students have done us really proud. For our July 2021 Assessment we had our second highest number of submissions. 72% of our students got distinctions and merits...