Marketing Tom Blog
Our Latest Digital Marketing Blog Posts
Did you know that Marketing Tom started life as a digital marketing blog? It then developed into a CIM Accredited Study Centre delivering both Accredited and Non-accredited courses. And, 16 years later, we are still blogging!
12 Tools To Help You Analyse Competitors Online
In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...
Stay Ahead of the Game: 12 Top Websites for Digital Marketers to Read and Learn From
In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
11 Benefits of Using the WordPress Platform
Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have...
21 Compelling Social Media Video Stats to Persuade Your Boss Why It’s Worth the Investment
In 2023, social video continues to be a vital component of any successful marketing strategy. With the increasing sophistication of smartphone cameras and the availability of free editing software, video production has never been more accessible to businesses of all...
Congratulations to all our CIM students
100% pass rate yet again! Congratulations to all our CIM students who passed their assessments for the December 2022 board. Once again our students managed to make us proud by getting a 100% pass rate. Those who completed their full qualifications all managed to get...
How to get started with ChatGPT
So, you've heard of ChatGPT but may not be aware of how it works. So, I thought I'd put together a "How to" guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over to the How to start...
Exploiting the full potential of chatbot: How ChatGPT can improve your digital marketing ROI
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for "doing more with less", which is a good definition of technology. (Forbes)So, you've probably all heard about...
How to add URLs to LinkedIn photos
I have just added a new guide to the "How to" section of this website. This guide explains how you go about adding URL links, text and stickers to your LinkedIn photos. What's your adding links will apparently not even impact your engagement/reach on LinkedIn. This...
How to set up Google Analytics 4 on a website
As many of you are already where from July 2023 Google will "sunset" Google Universal Analytics. What does this mean for users of Google universal analytics? Well, in a nutshell, you won't be able to report on activities on your website or web app from the end of...
November 2022 Book Competition
Working with Influence - Dr. Amanda Nimon-Peters We haven't done a book competition for a while and I'm pleased to say that this month's book delves into the realm of Influence. It provides ambitious professionals with a set of actionable principles which will help...