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Marketing Tom Blog

Our Latest Digital Marketing Blog Posts

Did you know that Marketing Tom started life as a digital marketing blog? It then developed into a CIM Accredited Study Centre delivering both Accredited and Non-accredited courses. And, 16 years later, we are still blogging!

12 Tools To Help You Analyse Competitors Online

12 Tools To Help You Analyse Competitors Online

In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...

11 Benefits of Using the WordPress Platform

11 Benefits of Using the WordPress Platform

Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have...

Congratulations to all our CIM students

Congratulations to all our CIM students

100% pass rate yet again! Congratulations to all our CIM students who passed their assessments for the December 2022 board. Once again our students managed to make us proud by getting a 100% pass rate. Those who completed their full qualifications all managed to get...

How to get started with ChatGPT

How to get started with ChatGPT

So, you've heard of ChatGPT but may not be aware of how it works. So, I thought I'd put together a "How to" guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over to the How to start...

How to add URLs to LinkedIn photos

How to add URLs to LinkedIn photos

I have just added a new guide to the "How to" section of this website. This guide explains how you go about adding URL links, text and stickers to your LinkedIn photos. What's your adding links will apparently not even impact your engagement/reach on LinkedIn. This...

How to set up Google Analytics 4 on a website

How to set up Google Analytics 4 on a website

As many of you are already where from July 2023 Google will "sunset" Google Universal Analytics. What does this mean for users of Google universal analytics? Well,  in a nutshell, you won't be able to report on activities on your website or web app from the end of...

November 2022 Book Competition

November 2022 Book Competition

Working with Influence  - Dr. Amanda Nimon-Peters We haven't done a book competition for a while and I'm pleased to say that this month's book delves into the realm of Influence. It provides ambitious professionals with a set of actionable principles which will help...

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