Marketing Tom Blog
Our Latest Digital Marketing Blog Posts
Did you know that Marketing Tom started life as a digital marketing blog? It then developed into a CIM Accredited Study Centre delivering both Accredited and Non-accredited courses. And, 16 years later, we are still blogging!
Outstanding CIM Results: July 2025 Assessment Board Delivers 100% Pass Rate
Many congratulations to all our Chartered Institute of Marketing (CIM) students who achieved outstanding results in the July 2025 assessment board. This was the final board where written assessments were marked - all future assessments will be online exam-based. We...
Congratulations to all our CIM students
We're thrilled to announce another exceptional set of results from our CIM students in the May 2025 examination board - achieving a remarkable 100% pass rate with outstanding grades across all assessments. Strong Performance in the March and May Exam Boards of New...
2025 Digital Marketing Trends: Navigating the AI Revolution and Beyond
It’s hard to believe it’s been three years since I last shared my thoughts on digital marketing trends and predictions, but here we are! As we enter 2025, the digital marketing landscape is evolving faster than ever, and brands must stay ahead of the curve to maintain...
Future-Proof Your Marketing Career with CIM Qualifications from Marketing Tom
We are excited to offer a new suite of Chartered Institute of Marketing (CIM) qualifications designed to equip you with the cutting-edge skills needed to excel in today’s dynamic marketing environment. Whether you’re just starting your marketing journey or aiming to...
12 Tools To Help You Analyse Competitors Online
In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...
Stay Ahead of the Game: 12 Top Websites for Digital Marketers to Read and Learn From
In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
11 Benefits of Using the WordPress Platform
Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have...
21 Compelling Social Media Video Stats to Persuade Your Boss Why It’s Worth the Investment
In 2023, social video continues to be a vital component of any successful marketing strategy. With the increasing sophistication of smartphone cameras and the availability of free editing software, video production has never been more accessible to businesses of all...
How to get started with ChatGPT
So, you've heard of ChatGPT but may not be aware of how it works. So, I thought I'd put together a "How to" guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over to the How to start...
Exploiting the full potential of chatbot: How ChatGPT can improve your digital marketing ROI
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for "doing more with less", which is a good definition of technology. (Forbes)So, you've probably all heard about...