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Business Books For Christmas

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

December 16, 2008

If you’re still stuck for ideas on what to buy your loved ones for Christmas, and assuming they are into Business books, here is a selection. These are ones that I have already received and ‘plan’ to read myself:
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition. Guy Kawasaki is an entrepreneur, venture capitaslist and, today, a top blogger and ‘Twitterer’. In this book he offers common-sense tips on pretty much everything you do in business – email, presentations, meetings, creating community and much more.

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– Seth Godin is one of the leading management thinkers around today and has written a number of influential business books, including Permission Marketing, the Idea Virus and Meatball Sundae. Seth says that anyone can start a group or Tribe and that the Internet makes it easier. This book explores the opportunities for leading employees, communities, customers, & more.

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Knack, The: How Street-smart Entrepreneurs Learn to Handle Whatever Comes Up. Norm Brodsky writes about Start Ups in his Inc. column every month. In this book he and Bo Burlingham look at how small businesses can use street-smart advice to get ahead; Norm should know as he has helped 8 successful businesses in his career.

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Outliers: The Story of Success – Malcolm Gladwell is the author of the wonderful Tipping Point and Blink. His books offer great opportunities to look at the world in a very different perspective. Outliers say there is no such thign as a self-made man and that everything comes down to the circumstances and influences of one’s upbringing. Can’t wait to get my teeth into this book!

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