Google AdWords Improvements

It seems that every time I go into my AdWords account there is always some notification of an improvement to the AdWords interface. For those AdWords clients, students and agencies I thought I’d point out a few of the latest ones. Google Campaign Optimizer now...

Where Does Google’s Revenue Come From?

You see the ads at the side and top of your Google searches, you find them in Gmail, Amazon and across hundreds of thousands of web pages. Many people admit to not viewing them and others to not clicking on them. However, advertising generated 96% of Google’s...

Google AdWords For Programme Selection

My wife just asked me to check when a new ITV series, The Jury, was going to start. They obviously know that people are typing these search terms in to Google in order to find the exact time and day and, therefore, they have have created Google ads like this one to...