In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...
In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
So, you’ve heard of ChatGPT but may not be aware of how it works. So, I thought I’d put together a “How to” guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over...
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for “doing more with less”, which is a good definition of technology. (Forbes) So, you’ve probably all...
Whether you’re a student on one of our Social Media or CIM courses or have just stumbled across this blog post (welcome 👋 if you have), we hope that you will find some (possibly all) the tips below useful in your social media activities. Where can I find stats...
What are the digital marketing predictions for 2022? Last year I published an article on the top digital marketing trends for 2021. It was one of our most popular blogs of the year and served as a useful discussion topic and reference point for both our CIM and 1-day...
