If you’ve attended any one of my courses, there’s a good chance that you have heard me mention the name of marketing guru, entrepreneur, investor, author and much more, Guy Kawasaki. He was responsible for marketing in the Macintosh division of Apple and...
Well done to all our students who got their results today. You really have outdone yourselves in these very difficult times and made us very proud. We had a record number of submissions for assessments for the July Assessment Board. 17 of our CIM Level 3 and 4...
Our Christmas Book Offer this year is Robert Cialdini’s fabulous book Pre-Suasion – a must for all marketers. In order to enter this competition for 1 of 2 books, please complete the form below (only open to UK residents). The draw will take place on 21st...
The Internet is awash with blogs, news sites, and social media outlets but which websites can give you new insights and help to steal a lead over your competitors? We have compiled a list of 12 sites which we think will give you the competitive advantage. Bookmark...
Coinciding with the launch of our Digital Marketing Mentoring service – aimed at supporting and guiding clients with all aspects of digital marketing – we thought that for our Autumn book competition we would offer a book which was somehow connected with...
This article started out as a focus on customer love within social media: that is how brands embrace/encourage their customers to positively interact with the brand using tools such as images on Instagram or retweets, but it then developed into a review on how an...
