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Lessons in Marketing From Sky

Today, I received a letter from Sky TV asking me whether I would be interested in upgrading to Sky HD. They also kindly informed me that though I may have a HD-ready TV, that didn’t mean that I would get high definition channels. The cost for this enhancement of...

Great Advice From Great Leaders

Fortune magazine dropped through the letterbox this morning and with it some more very good articles, like a review of how Welshman Howard Stringer is getting on with reviving Sony; how the Marriott is getting a makeup and a profile of Toyota's New Man at the...

Brand Gap – A Great Example Of Great PowerPoint

I was just checking out the slideshows on Slideshare, mainly Social Media ones, when I came across this presentation by Marty Neumeier, of Neutron LLC. One of the first things that caught my eye was the number of views: 517,397; the second was the timestamp: 3 years...

Speaking Engagements for CIM

Over the next 2 months I will be giving a couple of presentations for the Chartered Institute of Marketing. The first event will be the 7th Annual Tutor Conference at Moor Hall, Berkshire, whose theme is Planning for a digital future, Building a business for tomorrow....

Banner Ads That Work

If you're like me, you probably have a tendency to blank out banner adverts that appear to the top, left and right of web pages you visit. This 'affliction' is commonly referred to as banner blindness and has resulted in a huge reduction in the number of...