In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
Over the past two decades, the world of blogging has seen a significant transformation, and the emergence of various platforms has revolutionized the way we share ideas and information online. As a veteran blogger who started my journey in 2003 using TypPad, I have...
In 2023, social video continues to be a vital component of any successful marketing strategy. With the increasing sophistication of smartphone cameras and the availability of free editing software, video production has never been more accessible to businesses of all...
Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time...
Marketing Tom will soon be delivering to its 3rd cohort of Foundation Certificate in Marketing students. We are pleased to say that so far, students who have sat the course, have all passed – most with A’s and B’s. So, is the course for you? The aim...
‘Truly addictive’ Malcolm Gladwell * ‘Brilliant’ Susan Cain * ‘Essential’ Charles Duhigg This Spring we thought we’d offer as a free prize Adam Alter’s, Irresistible. You won’t believe the number of times we get...
