In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
In 2023, social video continues to be a vital component of any successful marketing strategy. With the increasing sophistication of smartphone cameras and the availability of free editing software, video production has never been more accessible to businesses of all...
So, you’ve heard of ChatGPT but may not be aware of how it works. So, I thought I’d put together a “How to” guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over...
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for “doing more with less”, which is a good definition of technology. (Forbes) So, you’ve probably all...
Over the last year I have definitely increased the amount of podcasts that I have listened to. I’m not sure if this is as a result of the pandemic or the fact that I’ve discovered content which I like through podcasts. For those who are new to podcasting...
If you’ve attended any one of my courses, there’s a good chance that you have heard me mention the name of marketing guru, entrepreneur, investor, author and much more, Guy Kawasaki. He was responsible for marketing in the Macintosh division of Apple and...
