In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for “doing more with less”, which is a good definition of technology. (Forbes) So, you’ve probably all...
Here’s a quick recap of some of the interesting articles to do with digital marketing that I’ve come across over the past week or so. Obviously, I will add a little bit of commentary! Creating Viral Content for Instagram and TikTok (via Social Media...
On our Google Analytics, Social Media and CIM courses we often talk about using Google URL Builder for tracking your campaigns, social media posts and other digital assets. The purpose of tracking is to give you more granular information on how your campaigns are...
Every month I get calls from SME’s looking to improve their web presence. A typical call would start off like this, “I have a website [probably built on WordPress] and I’m having having trouble updating it, is this something that you can help you with?”....
Our latest book offer is from one of the most well-known faces of SEO, Rand Fishkin, who set up the SEO company Moz, a company that “is the world’s most popular provider of inbound marketing software (Crunchbase).” Everyone knows how a startup story...
