In my role as a consultant, one of the first steps I take when working with clients is to assess how effective their competitors are online. Understanding how you compare to your competition and evaluating how well they use digital tools is crucial. From a student...
In the fast-paced and constantly evolving world of digital marketing, keeping up with the latest trends and techniques is critical to stay ahead of the competition. This is especially true for those who are currently studying for digital marketing qualifications or...
So, you’ve heard of ChatGPT but may not be aware of how it works. So, I thought I’d put together a “How to” guide to explain how you go about using it and offering some examples of its use. I hope you find it of use. To find out more, head over...
Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for “doing more with less”, which is a good definition of technology. (Forbes) So, you’ve probably all...
I have just added a new guide to the “How to” section of this website. This guide explains how you go about adding URL links, text and stickers to your LinkedIn photos. What’s your adding links will apparently not even impact your engagement/reach on...
As many of you are already where from July 2023 Google will “sunset” Google Universal Analytics. What does this mean for users of Google universal analytics? Well, in a nutshell, you won’t be able to report on activities on your website or web app...
