CIM Certificate in Professional Digital Marketing

The CIM Foundation Certificate in Professional Digital Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.

The qualification’s flexible structure has been designed to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification comprising of three mandatory modules. To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing Techniques. Students can start the qualification with any of 3 modules.

To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing.

• Applied Marketing (mandatory) – In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
• Planning Campaigns (mandatory) – This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
• Digital Marketing Techniques (elective) – This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.

Bite-size awards

Each module in its own right, once completed, gives the marketer a distinct, self-contained award which can be built up to attain the full Certificate.

You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing. Also, if you have studied at one of CIM’s Graduate GatewayUniversities you will have gained exemptions from our CIM qualifications, meaning you will only need to complete one module instead of the usual three for the Certificate in Professional Marketing/Digital Marketing. To find out if you qualify emailqualifications@cim.co.uk

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

A variety of assessment methodologies are used for the CIM level for certificate in professional digital marketing. Assessment methods used within the qualification or employee driven, practitioner based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, a fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

For the Applied Marketing module, there will be an external assessment consisting of a 90-minute online test, in which you answer 50 multiple-choice questions.

Planning Campaigns is an external assessment: an assignment based on a theme and an organisation of choice.

Digital Marketing Techniques is an external assessment: an assignment based on a theme and an organisation of choice.

Since 2020 and continuing through to 2022 this course has been delivered ‘live’ through a virtual platform. Each module offers between 15-23 hours of ‘Live’ Virtual Classrooms. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.

This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded so students can review the class afterwards. And we can now offer Zoom tutorials for draft feedback of Level 3 and 4 Assessments if students prefer. Learn more about CIM Virtual Classrooms.

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

Course costs

The full cost is £1500 +VAT; if you’re paying for 1 module the cost is £550 +VAT (payable to the Study Centre). The full cost price also includes a complimentary 1-day Google Analytics Masterclass (worth £195) which you can attend anytime in your first year.

CIM Costs

CIM costs are a yearly membership fee of £65 and £150 per assessment (3 in total; so £450 in total). There is also an additional online proctored exam fee (£45) for the Applied Marketing Assessment. You should allocate a £40-50 spend on books for each module. If you are self-financing, there may also be payment options open to you. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

** And don’t forget that the cost of the courses includes a FREE 1-day Google Analytics course **

• Guided learning hours
• Practical and work-based learning – Assessment preparation time
• Assessment time
• Supported self-study time

Due to the frequency of our courses (we often run 3-4 cohorts of this course each year) students can complete both assessments and online exam within 6-9 months.

✅  We have been an Accredited CIM Study Centre since 2007.

✅  Our pass rate since we started is around 98%

✅  Well over 75% of students received A’s an B’s for their assessments/exams work in the latest exam boards.

✅   100% of our students who completed their Full certificates/diplomas over the past 4 years have received Merits or Distinction!

✅  All of our tutors are experienced practitioners in their own fields and have a wealth of experience in marketing and digital marketing training. Most are Chartered Marketers.

✅  Courses are run as either 3.5-hour sessions on Zoom or 7 hours in a classroom. You don’t have to attend once a week, in the evening!

✅  All our Zoom courses are recorded.

✅  Our CIM results are consistently above the UK national average.

✅  Our CIM Level 4 and 6 courses include a FREE Google Analytics day.

✅  Our Support site is designed to help students improve their grades.

✅  Zoom revision and 1-to-1 sessions are available for many of our modules at the moment (and will be available to all in the future).

✅  Students can, depending on other demands, complete all training / assessments in under 6 months.

You can find the recommended course texts for the CIM Certificate in Professional Digital Marketing on the CIM Recommended Course books page.

Please download and take some time to go through the CIM Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Certificate course, please click the ‘book now’ button at the top of this page and complete the booking form.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or you can send us an email from the form below.