CIM Certificate in Professional Digital Marketing

The CIM Foundation Certificate in Professional Digital Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.

The qualification’s flexible structure has been designed to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification comprising of three mandatory modules. To achieve the qualification, a pass in BOTH mandatory modules is required and TWO elective is required.

Until January 2025 we will offer the following route for students:

Mandatory Modules

• • Marketing Impact (20 credits)
  • Planning Integrated Campaigns (10 credits)

Elective Modules (select two)

• • Content Marketing (10 credits)
  • Social Media Marketing (10 credits)
  • Search Engine Optimisation (from Feb 2025)

Bite-size awards

Each module in its own right, once completed, gives the marketer a distinct, self-contained award which can be built up to attain the full Certificate.

Entry requirements

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing. Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives

The assessment methodology for all modules contained within the CIM Level 4 Certificate and Extended Certificate in Professional & Digital Marketing are Onscreen assessments utilising Multiple Choice Testing. All assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.

• Marketing Impact – Onscreen Multiple-Choice Test – 70 questions – 120 Minutes.
• Planning Integrated Campaigns – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.
• Content Marketing – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.
• Search Engine Marketing – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.
• Social Media Marketing – Onscreen Multiple-Choice Test – 70 questions – 120 Minutes.

How long will it take?

The CIM Level 4 Certificate in Professional & Digital Marketing has been calculated as carrying 50 credits, which equates to approximately 500 hours of Total Qualification Time (TQT) and 400 Guided Learning Hours (GLH). Each of the 4 modules within the Certificate qualification is worth either 20 credits, 200 hours of TQT and 160 hours of GLH or 10 credits, 100 hours TQT and 80 hours of GLH.

We anticipate that it will take you between 6-9 months to complete the whole course.

Our courses are delivered ‘live’ through a virtual platform. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.

This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded so students can review the class afterwards (as long as we get permission from all). And we can now offer Zoom tutorials for draft feedback of Level 3 and 4 Assessments if students prefer. Learn more about CIM Virtual Classrooms.

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The tuition fees payable to Marketing Tom are £1850 +VAT for the 4 modules (each Mandatory Module costs £750 +VAT and each elective module costs £500 +VAT). Please note, Planning Integrated Campaigns is compulsory when we begin delivering the course but it is still a 10-credit module and will be charged at £500 +VAT.

CIM Costs

In addition to the tuition fees mentioned above, the CIM costs include a yearly membership fee of £65 and £130 per assessment (with four assessments in total, amounting to £520). You should also budget £40-50 for books for each module

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

✅  We have been an Accredited CIM Study Centre since 2007.

✅  Our pass rate since we started is around 98%

✅  Well over 75% of students received A’s an B’s for their assessments/exams work in the latest exam boards.

✅   100% of our students who completed their Full certificates/diplomas over the past 4 years have received Merits or Distinction!

✅  All of our tutors are experienced practitioners in their own fields and have a wealth of experience in marketing and digital marketing training. Most are Chartered Marketers.

✅  Courses are run as either 3.5-hour sessions on Zoom or 7 hours in a classroom. You don’t have to attend once a week, in the evening!

✅  All our Zoom courses are recorded.

✅  Our CIM results are consistently above the UK national average.

✅  Our CIM Level 4 and 6 courses include a FREE Google Analytics day.

✅  Our Support site is designed to help students improve their grades.

✅  Zoom revision and 1-to-1 sessions are available for many of our modules at the moment (and will be available to all in the future).

✅  Students can, depending on other demands, complete all training / assessments in under 6 months.

 

 

Please download and take some time to go through the CIM Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Certificate course, please click the ‘book now’ button at the top of this page and complete the booking form.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or you can send us an email from the form below.