CIM Certificate in Professional Digital Marketing
Cardiff | Virtual Classes
The go-to qualification for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.
This CIM Level 4 qualification builds on your tactical marketing skills enabling you to advance your marketing career
This qualification is aimed at aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. It is ideal for Marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. This qualification will equip you with the skills, knowledge and understanding to perform at an operational level and carry out an essential and successful professional marketing role with the workplace.
The Certificate in Professional Digital Marketing consists of 3 modules:
The qualification is structured as bite-sized awards which means you can start with any module and gain a qualification. Complete all awards and you receive the Full Certificate in Professional Digital Marketing.
100% Pass Rate for students on our Sept 2021 Exam Board
Yet again we are pleased to say that ALL our students who submitted their assignments or sat exams on the latest exam board passed. Most of them achieved Distinctions or Merits. ALL students who completed their Certificate in Professional Digital Marketing achieved Distinctions or Merits.
The qualification’s flexible structure has been designed to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification comprising of three mandatory modules. To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing Techniques. Students can start the qualification with any of 3 modules.
To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing.
Applied Marketing (mandatory) – In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
Planning Campaigns (mandatory) – This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
Digital Marketing Techniques (elective) – This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.
Each module in its own right, once completed, gives the marketer a distinct, self-contained award which can be built up to attain the full Certificate.
Who is the CIM Professional Certificate aimed at?
The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
How is the CIM course assessed?
We use a combination of methods to assess the Foundation Certificate in Marketing. For the Marketing Principles module, there will be an external assessment consisting of a 90-minute online test, in which you answer 50 multiple-choice questions. In the Customer Communications module, the external assessment is a seven page assignment scenario based on a given and organisation of your choice.
Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.
How do virtual courses work?
Since 2020 and continuing through to 2022 this course has been delivered ‘live’ through a virtual platform. Each module offers between 15-23 hours of ‘Live’ Virtual Classrooms. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.
This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded so students can review the class afterwards. And we can now offer Zoom tutorials for draft feedback of Level 3 and 4 Assessments if students prefer. Learn more about CIM Virtual Classrooms.
How much does the qualification cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The full cost is £1500 +VAT; if you’re paying for 1 module the cost is £550 +VAT (payable to the Study Centre). The full cost price also includes a complimentary 1-day Google Analytics Masterclass (worth £195) which you can attend anytime in your first year.
CIM costs are a yearly membership fee of £65 and £150 per assessment (3 in total; so £450 in total). There is also an additional online proctored exam fee (£45) for the Applied Marketing Assessment. You should allocate a £40-50 spend on books for each module. If you are self-financing, there may also be payment options open to you. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
Please check out our Payment Plan page.
If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.
How long will it take to study?
Each module takes 2 days of class time to complete; there are 3 modules in total. Please note that if the course is delivered virtually it will be delivered over three days. We offer 3/4 cohorts per year.The Total Qualification Time (TQT) per module is 170 hours. Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:
- Guided learning hours
- Practical and work-based learning – Assessment preparation time
- Assessment time
- Supported self-study time
Due to the frequency of our courses (we often run 3-4 cohorts of this course each year) students can complete both assessments and online exam within 6-9 months.
Why study with Marketing Tom?
✅ We have been an Accredited CIM Study Centre since 2007.
✅ Our pass rate since we started is around 98%
✅ Well over 75% of students received A’s an B’s for their assessments/exams work in the latest exam boards.
✅ 100% of our students who completed their Full certificates/diplomas over the past 4 years have received Merits or Distinction!
✅ All of our tutors are experienced practitioners in their own fields and have a wealth of experience in marketing and digital marketing training. Most are Chartered Marketers.
✅ Courses are run as either 3.5-hour sessions on Zoom or 7 hours in a classroom. You don’t have to attend once a week, in the evening!
✅ All our Zoom courses are recorded.
✅ Our CIM results are consistently above the UK national average.
✅ Our CIM Level 4 and 6 courses include a FREE Google Analytics day.
✅ Our Support site is designed to help students improve their grades.
✅ Zoom revision and 1-to-1 sessions are available for many of our modules at the moment (and will be available to all in the future).
✅ Students can, depending on other demands, complete all training / assessments in 6 months; most take a little longer.
Recommended CIM course books
You can find the recommended course texts on the CIM Certificate in Professional Digital Marketing books page.
What should you do next?
Please download and take some time to go through the Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site and many people find it useful to present to their line mangers or HR managers.
If you would like to book on to the Certificate in Professional Digital Marketing, please click the ‘register‘ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778.
Alternatively, please complete the form below.
Jan 27, 28 & 31, 2022
April 20, 21 & 22, 2022 (New date)
Feb 17, 18 & 21, 2022
June 17, 18 & 21, 2022 (New date)
Digital Marketing Techniques
Mar 17, 18 & 21, 2022
May 21, 22 & 25, 2022 (New date)