CIM Certificate in Professional Digital Marketing
Cardiff | Virtual Classes
The go-to qualification for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.
Advance your marketing career and perform professionally at an operational level.
This qualification is aimed at aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. It is ideal for Marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. This qualification will equip you with the skills, knowledge and understanding to perform at an operational level and carry out an essential and successful professional marketing role with the workplace.
The Certificate in Professional Digital Marketing consists of 3 modules:
The qualification’s flexible structure has been designed to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification comprising of three mandatory modules. To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing Techniques. Students can start the qualification with any of 3 modules.
To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing.
Applied Marketing (mandatory) – In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
Planning Campaigns (mandatory) – This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
Digital Marketing Techniques (elective) – This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.
Each module in its own right, once completed, gives the marketers a distinct, self-contained award which can be built up to attain the full Certificate.
Who is the CIM Foundation Certificate aimed at?
The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
A mixture of exam and assignments based on a given scenario and an organisation of your choice.
Employer-driven, practitioner-based, relevant and appropriate for business needs
Three assessment sessions per year taking place in December, April and July
How is the CIM course assessed?
We use a combination of methods to assess the Foundation Certificate in Marketing. For the Marketing Principles module, there will be an external assessment consisting of a 90-minute online test, in which you answer 50 multiple-choice questions. In the Customer Communications module, the external assessment is a seven page assignment scenario based on a given and organisation of your choice.
Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.
How much does the qualification cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The full cost of the CIM Certificate in Professional Digital Marketing (Digital) is £1500 +VAT (payable to the Study Centre). This cost also includes a complimentary 1-day Google Analytics Masterclass (worth £195) which you can attend anytime in your first year (applicable to those booking from July 2018). The CIM costs are £150 per assessment (3 in total) and a yearly membership fee of £65. You should allocate a £40-50 spend on books. If you are self-financing, there may also be payment options open to you. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
If you study one or two individual modules, the cost per module is £500 + VAT.
If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
Please check out our Payment Plan page.
If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.
How long will it take to study?
Each module takes 2 days of class time to complete; there are 3 modules in total. Please note that if the course is delivered virtually it will be delivered over three day. We offer 3/4 cohorts per year. Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:
- Guided learning hours
- Practical and work-based learning – Assessment preparation time
- Assessment time
- Supported self-study time
Each module will take 80-90 hours Notional learning time.
Recommended CIM course books
You can find the recommended course texts on the CIM Certificate in Professional Digital Marketing books page.
What should you do next?
Please download and take some time to go through the Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site and many people find it useful to present to their line mangers or HR managers.
If you would like to book on to the Certificate in Professional Digital Marketing, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778.
Alternatively, please complete the form below.
Jan 28, 29 & Feb 1, 2021
Mar 18, 19 & 22, 2021 (NEW!)
Feb 24, 25 & 26 2021
Apr 22, 23 & 26, 2021 (NEW!)
Feb 18, 19 & 22, 2021 (NEW!)
May 2021 TBC
(excl. VAT and CIM M’ship & assessments)
Please get in touch through the following.
Regus House, Malthouse Avenue, Cardiff Gate Business Park, Cardiff. CF23 8RU