Applied Marketing
(CIM Level 4 Certificate)
Cardiff | Face-to-face Virtual
In this module of the CIM Certificate in Professional Digital Marketing, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Applied Marketing – Overview
Applied Marketing is a 17-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Applied Marketing, Digital Marketing Techniques is required.
Module Structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. The examination will comprise multiple-choice questions to be completed in a controlled assessment.
The Marketing Concept
- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
Analysis and Insight
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
Marketing Mix
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
Assessment: Examination
The examination will comprise of multiple-choice questions to be completed in a controlled assessment. During the current pandemic students are asked to do online assessments which are invigilated.
Entry reqirements
How long will it take to study?
- The Total Qualification Time (TQT) per module is 120 hours.
- TQT include guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.
There are three assessment sessions per year within the new CIM qualification.
Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete both assessment and online exam within 3-6 months.
How much does the CIM Certificate cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The full cost is £1500 +VAT; if you’re paying for 1 module the cost is £550 +VAT (payable to the Study Centre). The full cost price also includes a complimentary 1-day Google Analytics Masterclass (worth £195) which you can attend anytime in your first year.
CIM Costs
CIM costs are a yearly membership fee of £65 and £150 per assessment (3 in total; so £450 in total). There is also an additional online proctored exam fee (£45) for the Applied Marketing Assessment. You should allocate a £40-50 spend on books for each module. If you are self-financing, there may also be payment options open to you. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
Payment Plan
If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
Please check out our Payment Plan page.
ReAct Scheme
If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.
** And don’t forget that the cost of the courses includes a FREE 1-day Google Analytics course **
How is the course delivered?
**Currently all our courses are delivered ‘live’ as virtual classes. Our students benefit from:**
- Two days’ attendance (or three 4-hour sessions via Zoom)
- Experience – all 3 of our tutors have over 40 years’ experience of delivering CIM courses
- Support – we provide post-course support right up to the time you do your assessment and online test
- Online learning – comprising notes, slides, activities, links and digital marketing updates
- Monthly delivery – every month we deliver one of the modules
Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement
What should you do next?
Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.
If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778
If you’ve got any queries, send us an email from the form below.
Call us on: 02920 005778
Email us: cim@marketingtom.com
