Marketing Impact
(Module of CIM Level 4 Certificate)
Marketing shapes perceptions, drives demand, and fosters connections, pivotal for businesses to thrive in competitive markets and engage their audiences effectively. In this module of the CIM Certificate in Professional Digital Marketing, candidates will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. The candidate will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Marketing Impact – Overview
Marketing Impact is a 20-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Marketing Impact, Planning Integrated Campaigns plus 2 elective modules from Content Marketing, Search Engine Marketing and Social Media Marketing is required.
Module Structure
The module comprises three units with two or three learning outcomes each.
Unit 1: Understand the purpose and contribution of marketing to the organisation
- Assess the purpose of marketing in an organisation.
- Discuss the scope of marketing activities
Unit 2: Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
- Describe the process and tools involved in conducting a marketing audit.
- Appraise the sources of marketing data
- Analyse data to gain insight and support effective decision-making.
Unit 3: Recognise what influences buyer behaviour in various contexts.
- Assess the importance of customer/ consumer buying behaviour
- Appraise the influences on the consumer decision making process
- Compare different types of buying behaviour
How is it assessed and how long will it take to study?
The examination will comprise of multiple-choice questions to be completed in a controlled assessment. Students will do an Onscreen Multiple-Choice Test comprising 70 questions in 120 Minutes.
How long will it take to study?
This CIM Level 4 Award has been calculated as carrying 20 credits, which equates to approximately 200 hours of Total Qualification Time (TQT) and 160 Guided Learning Hours (GLH).
There are six assessment sessions per year within this new CIM qualification.
Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete all assessments within 6-9 months.
How is the course delivered?
**Currently all our courses are delivered ‘live’ as virtual classes.
- Two days’ attendance (or three 4-hour sessions via Zoom)
- Experience – all 3 of our tutors have over 40 years’ experience of delivering CIM courses
- Support – we provide post-course support right up to the time you do your online assessment
- Online learning – comprising notes, slides, links and digital marketing updates
- Monthly delivery – every month we deliver one of the modules
What is the price of the course?
Please vist the main page of the CIM Certificate in Professional & Digital Maketing to find out our prices.
Entry requirements
What should you do next?
Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.
If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778
If you’ve got any queries, send us an email from the form below.
