Planning Integrated Campaigns
(Module of CIM Level 4 Certificate)
In the rapidly changing landscape of marketing, it is important for marketers to understand how marketing campaigns support organisations to interact with their customers. In this module of the CIM Certificate in Professional Digital Marketing module candidates will gain an understanding of how content plays a crucial role in the customer lifecycle and how audiences interact with both digital and traditional media channels. Candidates will understand how to create integrated marketing campaigns across various channels, online and offline, and how to measure their effectiveness.
Planning Integrated Campaigns – Overview
Planning Integrated Campaigns is a 10-credit mandatory module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Marketing Impact, Planning Integrated Campaigns plus 2 elective modules from Content Marketing, Search Engine Marketing and Social Media Marketing is required.
Module Structure
The module comprises three units with two or three learning outcomes each.
Unit 1: Understand how the organisation interacts with customers.
- Assess the scope of marketing communications campaigns.
- Assess innovation in digital marketing techniques.
Unit 2: Understand customer engagement with media and content
- Describe customer behaviour and interaction with digital and offline
media - Illustrate the importance of ‘content’ throughout the customer lifecycle.
Unit 3: Understand how to develop a customer- centric and integrated campaign plan.
- Recommend elements of the integrated communications campaign plan
- Assess relevant communication channels to engage a target audience
- Assess success in applying marketing measurement techniques
How is it assessed and how long will it take to study?
The examination will comprise of multiple-choice questions to be completed in a controlled assessment. Students will do an Onscreen Multiple-Choice Test comprising 70 questions in 120 Minutes.
How long will it take to study?
This CIM Level 4 Award has been calculated as carrying 10 credits, which equates to approximately 100 hours of Total Qualification Time (TQT) and 80 Guided Learning Hours (GLH).
There are six assessment sessions per year within this new CIM qualification.
Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete all assessments within 6-9 months.
How is the course delivered?
**Currently all our courses are delivered ‘live’ as virtual classes.
- Two days’ attendance (or three 4-hour sessions via Zoom)
- Experience – all 3 of our tutors have over 40 years’ experience of delivering CIM courses
- Support – we provide post-course support right up to the time you do your online assessment
- Online learning – comprising notes, slides, links and digital marketing updates
- Monthly delivery – every month we deliver one of the modules
What is the price of the course?
Please vist the main page of the CIM Certificate in Professional & Digital Maketing to find out our prices.
Entry reqirements
What should you do next?
Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.
If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778
If you’ve got any queries, send us an email from the form below.
