Social Media Marketing
(Module of CIM Level 4 Certificate)
Social media marketing involves using social media platforms to promote products, services, or brands, engaging with audiences, and driving desired actions. Its importance lies in its ability to reach a vast audience, foster brand awareness and build relationships with customers, making it an essential tool for marketers. This module provides the knowledge and skills to develop and implement successful social media marketing activities. Candidates will learn how to apply a range of social media channels and produce suitable content to enhance an organisation’s digital activities.
Social Media Marketing – Overview
Social Media Marketing is a 10-credit elective module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Marketing Impact, Planning Integrated Campaigns plus 2 elective modules from Content Marketing, Search Engine Marketing and Social Media Marketing is required.
Module Structure
The module comprises three units with two or three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by Onscreen assessment utilising Multiple Choice Testing.
Recognise the importance of social media for organisations
- Assess the scope of social media marketing
- Explain how social media influences consumer behaviour.
Understand the different applications of social media
- Explain social media channels in different organisational contexts
- Determine the role of content in supporting social media activities.
Understand how to develop a social media marketing plan
- Discuss the key components of a social media plan
- Recommend metrics to measure social media activities
How is it assessed and how long will it take to study?
The examination will comprise of multiple-choice questions to be completed in a controlled assessment. Students will do an Onscreen Multiple-Choice Test comprising 70 questions in 120 Minutes.
How long will it take to study?
This CIM Level 4 Award has been calculated as carrying 20 credits, which equates to approximately 100 hours of Total Qualification Time (TQT) and 80 Guided Learning Hours (GLH).
There are six assessment sessions per year within this new CIM qualification.
Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete all assessments within 6-9 months.
How is the course delivered?
**Currently all our courses are delivered ‘live’ as virtual classes.
- Two days’ attendance (or three 4-hour sessions via Zoom)
- Experience – all 3 of our tutors have over 40 years’ experience of delivering CIM courses
- Support – we provide post-course support right up to the time you do your online assessment
- Online learning – comprising notes, slides, links and digital marketing updates
- Monthly delivery – every month we deliver one of the modules
What is the price of the course?
Please vist the main page of the CIM Certificate in Professional & Digital Maketing to find out our prices.
Entry reqirements
What should you do next?
Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.
If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778
If you’ve got any queries, send us an email from the form below.
