CIM Diploma in Professional Digital Marketing

To achieve the CIM Level 6 Diploma in Professional Digital Marketing, a pass is required in each of the three modules. The qualification has been structured to reflect the need for flexible and bite sized approach for today’s professional digital marketer. Each module can be achieved as a distinct, self-contained award which, if required, can be built up to attain the full qualification.

Students can start the qualification with any of 3 modules (you don’t have to start in any particular order).

Marketing and Digital Strategy (mandatory) – You will learn how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs.

Digital Optimisation (mandatory) – This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing.

The Digital Customer Experience (mandatory) – This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs.

Bite-sized Awards

To achieve the CIM Level 6 Diploma in ProfessionalDigital Marketing, a pass is required in each of the three modules. However, each module in its own right, once completed, gives the marketers a distinct, self-contained award which can be built up to attain the full Diploma.

One or more of the following is required to gain entry onto this qualification:

• CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or CIM Level 4 Certificate in Professional Digital Marketing
• any relevant Level 4 qualification
  Bachelor’s or Master’s degree, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
• professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

The assessment methodology for the three modules contained within the CIM Level 6 Diploma in Professional Digital Marketing are all assignment based. All assignments are employer driven, practitioner based, relevant and appropriate for business needs.

In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

• Marketing & Digital Strategy – external assessment: an assignment based on a theme and an organisation of choice.
• Digital Optimisation – external assessment: an assignment based on a theme and an organisation of choice.
• The Digital Customer Experience – external assessment: an assignment based on a theme and an organisation of choice.

In addition, assessments for all qualifications comply with regulatory requirements, and are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement. All assessments are by assignment.

Since 2020 and continuing through to 2022/2023 this course has been delivered ‘live’ through a virtual platform. Each module offers between 15-23 hours of ‘Live’ Virtual Classrooms. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.

This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded so students can review the class afterwards. And we can now offer Zoom tutorials for draft feedback of Level 3 and 4 Assessments if students prefer. Learn more about CIM Virtual Classrooms.

The cost of the CIM Diploma in Professional Digital Marketing is £1950 +VAT (payable to the Study Centre). 

CIM costs
Annual registration fee – £65
Total assessment fees – £570 (£450**)

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you. We also have payment plans for those who are self-funding.

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of 6-8 months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course. We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

The Diploma also entitles you to a Free 1-Day Google Analytics course.

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.
**Discount available to members who reside in countries listed as eligible for an International reduced rate.

The CIM Diploma in Professional Digital Marketing is currently being run as a Virtual ‘Live’ Classroom. This means you can watch and participate in the course from the comfort of your own home or office. Tutors use a variety of techniques to give students the best possible learning outcome:

• Presentation slides
• Videos
• Open class discussion
• Breakout rooms
• Whiteboards

One big benefit of delivering courses through this method is that students can also view the sessions again as each session is recorded.

Times may vary and many sessions are now run in the evening. Recent sessions have been delivered over 6 weekday evenings for around 2.5-3 hours. Students seem to prefer this approach. Follow-up workshops are held either in the evenings or Saturday mornings.

For any individual 1-to-1 session, students can arrange this as a telephone session or a Zoom session (depending on tutor availability).

The Total Qualification Time (TQT) is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:

• Guided learning hours
• Practical and work-based learning
• Assessment preparation time – Assessment time
• Supported self-study time.

The TQT per module is 170 hours. There are three assessment sessions per year within the CIM qualification.

• Guided learning hours
• Practical and work-based learning – Assessment preparation time
• Assessment time
• Supported self-study time

✅  We have been an Accredited CIM Study Centre since 2007.

✅  Our pass rate since we started is around 98%

✅  Well over 75% of students received A’s an B’s for their assessments/exams work in the latest exam boards.

✅   100% of our students who completed their Full certificates/diplomas over the past 4 years have received Merits or Distinction!

✅  All of our tutors are experienced practitioners in their own fields and have a wealth of experience in marketing and digital marketing training. Most are Chartered Marketers.

✅  Courses are run as either 3.5-hour sessions on Zoom or 7 hours in a classroom. You don’t have to attend once a week, in the evening!

✅  All our Zoom courses are recorded.

✅  Our CIM results are consistently above the UK national average.

✅  Our CIM Level 4 and 6 courses include a FREE Google Analytics day.

✅  Our Support site is designed to help students improve their grades.

✅  Zoom revision and 1-to-1 sessions are available for many of our modules at the moment (and will be available to all in the future).

✅  Students can, depending on other demands, complete all training / assessments in under 6 months.

You can find the recommended course texts for the CIM Diploma in Professional Digital Marketing on the CIM Recommended Course books page.

Please download and take some time to go through the CIM Diploma in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Diploma in Professional Digital Marketing, please click the ‘book now’ button at the top of this page and complete the booking form.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or  send us an email from the form below.