CIM Diploma in Professional & Digital Marketing

The CIM Diploma in Professional & Digital Marketing is ideal for marketing managers looking to advance their strategic marketing and management skills.

The qualification’s flexible structure has been designed to meet the needs of today’s professional marketer. Each module can be achieved as a distinct, self-contained award or combined into the full qualification comprising of three mandatory modules. To achieve the qualification, a pass in BOTH mandatory modules is required and TWO electives is required.

Until January 2025 we will offer the following route for students:

Mandatory Modules

• Strategy & Planning (20 credits)

Elective Modules (select one)

• Commercial Intelligence (10 credits)
• Societal Impact (10 credits – starts 2025)

Elective Modules (select two)

• Content Strategy (10 credits)
• Customer Journey Optimisation (10 credits)
• Brand Proposition (10 credits – starts 2025)

Bite-size awards

Each module in its own right, once completed, gives the marketer a distinct, self-contained award which can be built up to attain the full Certificate.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

• CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or
• CIM Level 4 Certificate in Professional Digital Marketing.
• Any relevant Level 4 qualification
• An equivalent Level 4 Apprenticeship such as Marketing Executive. CIM will consider other equivalent Marketing apprenticeships.
• An equivalent Level 6 Apprenticeship such as Marketing Manager. CIM will consider other equivalent Marketing apprenticeships.
• Bachelor’s or Master’s degree, with at least one-third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
• Professional practice (suggested two years of marketing in an operational role) and diagnostic assessment.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

The assessment methodology for all modules contained within the CIM Level 6 Diploma and Extended Diploma in Professional & Digital Marketing are Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. All assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.

• Strategy and Planning – Onscreen Plan Submission, Onscreen short and extended Answer Response test – 120 Minutes.
• Societal Impact – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.
• Commercial Intelligence – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.
• Content Strategy – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.
• Brand Proposition – Onscreen Multiple-Choice Test – 45 questions – 90 Minutes.

How long will it take?

The CIM Level 4 Certificate in Professional & Digital Marketing has been calculated as carrying 50 credits, which equates to approximately 500 hours of Total Qualification Time (TQT) and 400 Guided Learning Hours (GLH). Each of the 4 modules within the Certificate qualification is worth either 20 credits, 200 hours of TQT and 160 hours of GLH or 10 credits, 100 hours TQT and 80 hours of GLH.

We anticipate that it will take you between 6-9 months to complete the whole course.

Our courses are delivered ‘live’ through a virtual platform. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.

This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded so students can review the class afterwards (as long as we get permission from all). Learn more about CIM Virtual Classrooms.

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The full cost is £2450 +VAT. Alternatively, if you wish to pay for each module the costs are: Mandatory Module: £800 +VAT (payable to the Study Centre); each elective module costs £600 +VAT.

CIM Costs

CIM costs are a yearly membership fee of £65 and £165 per assessment (4 in total; so £660 in total). You should allocate a £40-50 spend on books for each module.

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

✅  Our pass rate since we started is around 98%

✅  Well over 75% of students received A’s an B’s for their assessments/exams work in the latest exam boards.

✅   100% of our students who completed their Full certificates/diplomas over the past 4 years have received Merits or Distinction!

✅  All of our tutors are experienced practitioners in their own fields and have a wealth of experience in marketing and digital marketing training. Most are Chartered Marketers.

✅  Courses are run as either 3.5-hour sessions on Zoom or 7 hours in a classroom. You don’t have to attend once a week, in the evening!

✅  All our Zoom courses are recorded.

✅  Our CIM results are consistently above the UK national average.

✅  Our CIM Level 4 and 6 courses include a FREE Google Analytics day.

✅  Our Support site is designed to help students improve their grades.

✅  Zoom revision and 1-to-1 sessions are available for many of our modules at the moment (and will be available to all in the future).

✅  Students can, depending on other demands, complete all training / assessments in under 6 months.

If you would like to book on to the CIM Diploma course, please click the ‘book now’ button at the top of this page and complete the booking form.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or you can send us an email from the form below.