Customer Journey Optimisation
(Module of CIM Level 6 Certificate)
This module provides a strategic framework to understand how to evaluate the stages in the customer journey and identify a data-led approach to achieve seamless customised journeys delivering customer satisfaction, loyalty and advocacy. The module will allow candidates to emerge equipped with a deeper comprehension of the customer journey and the methodologies necessary to optimise meaningful connections with their audiences.
Customer Journey Optimisation Overview
Customer Journey Optimisation is a 10-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional & Digital Marketing a pass in all four modules is required.
Module Structure
The module comprises three units of 2 0r 3 learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Understand the stages involved in creating an integrated customer journey map.
- Analyse how a successful customer journey can deliver benefits to the customer in an organisational context
- Demonstrate the steps involved in creating an integrated customer journey map.
- Explain the process of selecting, analysing and applying appropriate and robust data and insights.
Unit 2: Understand how the use of data and insight can determine how customer journeys can be improved
- Reflect on the customer journey audit to identify pain-points
- Explain how to utilise patterns and trends in the data
- Determine what improvements can support the customer journey
Unit 3: Understand how metrics can be used to measure the success of improvements to the customer journey
- Recommend metrics to measure proposed improvements
- Justify how the content of an optimisation plan will deliver improvements across channels
Assessment: Onscreen assessment
The assessment method for this module is an Onscreen assessment utilising Multiple Choice Testing.
Assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Assessment Type
Onscreen Multiple-Choice Test
45 questions
90 Minutes
Availability
6 x Assessment windows during the year
How long will it take to study?
Each CIM Level 6 Dipoma course consists of 4 modules and each module takes 6 evenings of class time plus study hours to prepare for the onscreen assessment. We offer 1 cohort per year.
Length of study
- The CIM Level 6 Award has been calculated as carrying 10 credits, which equates to approximately 100 hours of Total Qualification Time (TQT) and 80 Guided Learning Hours (GLH).
There are currently 6 assessment sessions per year within this CIM qualification.
How much does the CIM Level 6 Diploma cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The tuition fees payable to Marketing Tom are £2450 +VAT for the 4 modules (each Mandatory Module costs £800 +VAT and each elective module costs £600 +VAT).
CIM Costs
In addition to the tuition fees mentioned above, the CIM costs include a yearly membership fee of £65 and £165 per assessment (with four assessments in total, amounting to £660). You should also budget £40-50 for books for each module
Payment Plan
If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
How is the course delivered?
The CIM Level 6 Diplomas are currently being run as a Virtual ‘Live’ Classroom. This means you can watch and participate in the course from the comfort of your own home or office. Tutors use a variety of techniques to give students the best possible learning outcome:
- Presentation slides
- Videos
- Open class discussion
- Breakout rooms
- Whiteboards
For any individual 1-to-1 session, students can arrange this as a telephone session or a Zoom session (depending on tutor availability).
What should you do next?
If you would like to book on to the CIM Level 6 Diploma, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or send us an email from the form below.
