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Digital Optimisation

(CIM Level 6 Diploma)

Cardiff  |  Face-to-face Virtual

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module, which is one of the MANDATORY modules of the CIM Diploma in Professional Digital Marketing, will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

Next date
Jan 2023 (w/c 16th & 23rd)
Digital Optimisation
Next date
Please note that the courses above are delivered in the evenings as Face-to-face Virtual Classes using Zoom. We record each session for playback so students can watch again afterwards. The follow-up workshops are either held in the evenings or on Saturday mornings.

Digital Optimisation Overview

Digital Optimisation is a 17-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Digital Marketing a pass in all three modules is required.

Module Structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Digital Insights

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment

Unit 2: Digital Optimisation

  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan

Unit 3: Digital Analytics, Monitoring and Measurement

  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation

Assessment: Assignment

The assessment will require submission of assignment based on a theme and an organisation of choice.

There are three assessment sessions during the year.

How long will it take to study?

Each module takes 3 days of class time to complete; there are 3 modules in total. For this module the tutor will also agree tutorials with the students. Please note that if the course is delivered virtually it will be delivered over three days or 6 evenings. We offer 1 cohort per year.

Length of study

  • The Total Qualification Time (TQT) per module is 170 hours.
  • TQT includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

There are currently 4 assessment sessions per year within this CIM qualification.

How much does the CIM Diploma cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you. We also have payment plans for those who are self-funding.

The cost of the CIM Level 6 Diploma is £1950 +VAT (payable to the Study Centre). Individual modules cost £700 (+VAT)

CIM costs
Annual registration fee – £65
Total assessment fees – £570 (£450**)

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course. We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

The Diploma also entitles you to a Free 1-Day Google Analytics course.

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.
**Discount available to members who reside in countries listed as eligible for an International reduced rate.

How is the course delivered?

The CIM Diploma in Professional Digital Marketing is currently being run as a Virtual ‘Live’ Classroom. This means you can watch and participate in the course from the comfort of your own home or office. Tutors use a variety of techniques to give students the best possible learning outcome:

  • Presentation slides
  • Videos
  • Open class discussion
  • Breakout rooms
  • Whiteboards

One big benefit of delivering courses through this method is that students can also view the sessions again as each session is recorded.

Times may vary and many sessions are now run in the evening. Recent sessions have been delivered over 6 weekday evenings for around 2.5-3 hours. Students seem to prefer this approach.

For any individual 1-to-1 session, students can arrange this as a telephone session or a Zoom session (depending on tutor availability).

What should you do next?

Please download and take some time to go through the CIM Diploma in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Level 6 Diploma, please click the ‘book now’ button at the top of this page and complete the booking form.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or  send us an email from the form below.

Call us on: 02920 005778

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CIM Level 6 Enquiry

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