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Marketing & Digital Strategy

(CIM Level 6 Diploma)

Cardiff  |  Face-to-face Virtual

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. It is one of the MANDATORY modules of the CIM Diploma in Professional Digital Marketing, the CIM Diploma in Professional Marketing and the CIM Diploma in Sustainable Marketing.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.

Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Next date
Sep 2022 (w/c 12th & 19th)
Marketing & Digital Strategy
Next date
Please note that the courses above are delivered in the evenings as Face-to-face Virtual Classes using Zoom. We record each session for playback so students can watch again afterwards. The follow-up workshops are either held in the evenings or on Saturday mornings.

Marketing & Digital Strategy Overview

Marketing & Digital Strategy is a 17-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Digital Marketing a pass in all three modules is required.

Module Structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Situation Analysis

  • Understand how to analyse an organisation’s current and future internal and external environments (15%)
  • Interpret relevant information and insights to recommend and inform strategic decision making (15%)

Unit 2: Planning

  • Develop marketing objectives and strategy to deliver organisational objectives (20%)
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%)

Unit 3: Implementation and Control

  • Define the resources required to deliver the strategic marketing plan (15%)
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%)

Assessment: Assignment

The assessment will require submission of assignment based on a theme and an organisation of choice.

There are three assessment sessions during the year.

How long will it take to study?

Each CIM Level 6 Dipoma course consists of 3 modules and takes 3 days of class time to complete; there are 3 modules in total. For this module the tutor will also agree tutorials with the students. Please note that if the course is delivered virtually it will be delivered over three days or 6 evenings. We offer 1 cohort per year.

Length of study

  • The Total Qualification Time (TQT) per module is 170 hours.
  • TQT includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

There are currently 4 assessment sessions per year within this CIM qualification.

How much does the CIM Level 6 Diploma cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you. We also have payment plans for those who are self-funding.

The introductory cost of the CIM Diploma in Professional Digital Marketing is £1950 +VAT (payable to the Study Centre). Individual modules cost £700 (+VAT)

CIM costs
Annual registration fee – £65
Total assessment fees – £570 (£450**)

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course. We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

The Diploma also entitles you to a Free 1-Day Google Analytics course.

*Figures based on successful completion at first attempt; this price does not include the fee for any resits required.
**Discount available to members who reside in countries listed as eligible for an International reduced rate.

How is the course delivered?

The CIM Level 6 Diplomas are currently being run as a Virtual ‘Live’ Classroom. This means you can watch and participate in the course from the comfort of your own home or office. Tutors use a variety of techniques to give students the best possible learning outcome:

  • Presentation slides
  • Videos
  • Open class discussion
  • Breakout rooms
  • Whiteboards

One big benefit of delivering courses through this method is that students can also view the sessions again as each session is recorded.

Times may vary and many sessions are now run in the evening. Recent sessions have been delivered over 6 weekday evenings for around 2.5-3 hours. Students seem to prefer this approach.

For any individual 1-to-1 session, students can arrange this as a telephone session or a Zoom session (depending on tutor availability).

What should you do next?

Please download and take some time to go through the CIM Level 6 Diploma brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Level 6 Diploma, please click the ‘book now’ button at the top of this page and complete the booking form. You will be asked which of the 3 Level 6 Diplomas you would like to book on.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or  send us an email from the form below.

Call us on: 02920 005778

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CIM Level 6 Enquiry

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