Strategy & Planning
(Module of CIM Level 6 Certificate)
Strategic planning is an essential skill for Marketing Managers, and empowers them to make informed decisions, optimise resources, and drive the organisation towards its goals in a competitive and dynamic marketing environment. The plan itself ensures the marketing department works together to achieve a common goal and gives direction to supporting activities. This module aims to equip candidates with advanced knowledge and skills in planning marketing at a strategic level, as well as developing the overall marketing plan, candidates will be able to adapt their use of planning frameworks and associated models to create the range of plans that integrate to deliver an organisation’s strategy.
Strategy & Planning Overview
Strategy & Planning is a 20-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional & Digital Marketing a pass in all four modules is required.
Module Structure
The module comprises three units of 3 or 4 learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:
Unit 1: Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy.
- Explain the organisation’s mission, vision and purpose.
- Analyse the factors that drive the organisation’s strategic direction and priorities
- Explain how operational and supporting objectives deliver organisational strategy.
Unit 2: Understand how insights drawn from marketing audits inform the marketing plan.
- Prepare an audit of the marketing environment
- Apply a range of online and offline marketing environmental analytical models, frameworks and techniques to generate insights.
- Summarise the findings of the marketing audit to inform the marketing plan.
Unit 3: Develop a strategic marketing plan to deliver an organisation’s objectives.
- Evaluate a range of strategic marketing options to deliver organisational objectives.
- Justify the selected strategic marketing option to deliver organisational objectives.
- Develop a range of justifiable marketing objectives relevant to organisational objectives.
- Prepare a marketing plan to deliver the marketing objectives.
Assessment: Onscreen plan and test
The assessment method for this module is an Onscreen assessment utilising Multiple Choice Testing. Assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Assessment Type
Onscreen Plan Submission
Onscreen short and extended Answer Response Test
2 hours
Availability
6 x Assessment windows during the year
How long will it take to study?
Each CIM Level 6 Dipoma course consists of 4 modules and each module takes 6 evenings of class time plus study hours to prepare for the onscreen assessment. We offer 1 cohort per year.
Length of study
- The CIM Level 6 Award has been calculated as carrying 20 credits, which equates to approximately 200 hours of Total Qualification Time (TQT) and 160 Guided Learning Hours (GLH).
There are currently 6 assessment sessions per year within this CIM qualification.
How much does the CIM Level 6 Diploma cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The tuition fees payable to Marketing Tom are £2450 +VAT for the 4 modules (each Mandatory Module costs £800 +VAT and each elective module costs £600 +VAT).
CIM Costs
In addition to the tuition fees mentioned above, the CIM costs include a yearly membership fee of £65 and £165 per assessment (with four assessments in total, amounting to £660). You should also budget £40-50 for books for each module
Payment Plan
If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
How is the course delivered?
The CIM Level 6 Diplomas are currently being run as a Virtual ‘Live’ Classroom. This means you can watch and participate in the course from the comfort of your own home or office. Tutors use a variety of techniques to give students the best possible learning outcome:
- Presentation slides
- Videos
- Open class discussion
- Breakout rooms
- Whiteboards
For any individual 1-to-1 session, students can arrange this as a telephone session or a Zoom session (depending on tutor availability).
What should you do next?
If you would like to book on to the CIM Level 6 Diploma, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778 or send us an email from the form below.
