CIM Foundation Certificate in Professional Digital Marketing

Cardiff | Virtual Classes

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.

CIM Foundation Certificate in Professional Digital Marketing

Aspiring marketer? Just started a marketing support role? Level 3 may be the just right for you.

The CIM Level 3 Foundation Certificate in Professional Digital Marketing is aimed at those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing. Its aim is to equip students with the skills, knowledge and understanding to  professionally in a support-level marketing role. This is done through  meaningful assessments which reflect the demands of the modern industry.

This Foundation Certificate comprises of 2 modules:


100% Pass Rate for students on our July 2021 Exam Board

Yet again we are pleased to say that ALL our CIM students who submitted their assignments or sat exams on the latest exam board passed. Most of them achieved Distinctions or Merits. We recorded our highest number of submissions from Foundation Certificate students and those who completed their Full Certificate got either merits or distinctions!

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The qualification comprises ONE mandatory module: Marketing Principles and ONE elective module: Digital Fundamentals (we only offer the Digital option) to gain the full qualification. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full foundation certificate.

Bite-sized Awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate.

Who is the CIM Foundation Certificate aimed at?

The CIM Foundation Certificate in Professional Digital Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.

Entry requirements

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability. We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. We are prepared to consider other equivalent alternatives.

How is the CIM course assessed?

A combination of assessment methodologies are used for the CIM Level 3 Foundation Certificate in Professional Digital Marketing. Assessment methods used within the qualification are employer driven, practitioner-based, relevant and appropriate for business needs.

In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learn achievement.

Marketing Principles – external assessment: an online examination comprising multiple-choice question

Digital Fundamentals – external assessment: assignment based on a theme and an organisation of choice.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

How do virtual courses work?

Since 2020 and continuing through to 2022 this course has been delivered ‘live’ through a virtual platform. Each module offers between 15-23 hours of ‘Live’ Virtual Classrooms. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.

This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded so students can review the class afterwards. And we can now offer Zoom tutorials for draft feedback of Level 3 and 4 Assessments if students prefer. Learn more about CIM Virtual Classrooms.

How much do the qualifications cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The cost of the Foundation Certificate is £990 +VAT. The CIM costs are £110 per assessment (2 in total) and a yearly membership fee of £65. Please note there is an online proctoring fee of £45 during the pandemic. You should allocate a £40-50 spend on books.

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

Please check out our Payment Plan page.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

How long will it take to study?

  • The Total Qualification Time (TQT) per module is 120 hours.
  • TQT include guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time.

There are three assessment sessions per year within the new CIM qualification.

Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete both assessment and online exam within 3-6 months.

What should you do next?

Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.

Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778

If you’ve got any queries, send us an email from the form below.

Why study with Marketing Tom?

✅  We have been an Accredited CIM Study Centre since 2007.

✅  Our pass rate since we started is around 98%

✅  Well over 75% of students received A’s an B’s for their assessments/exams work in the latest exam boards.

✅   100% of our students who completed their Full certificates/diplomas over the past 4 years have received Merits or Distinction!

✅  All of our tutors are experienced practitioners in their own fields and have a wealth of experience in marketing and digital marketing training. Most are Chartered Marketers.

✅  Courses are run as either 3.5-hour sessions on Zoom or 7 hours in a classroom. You don’t have to attend once a week, in the evening!

✅  All our Zoom courses are recorded.

✅  Our CIM results are consistently above the UK national average.

✅  Our CIM Level 4 and 6 courses include a FREE Google Analytics day.

✅  Our Support site is designed to help students improve their grades.

✅  Zoom revision and 1-to-1 sessions are available for many of our modules at the moment (and will be available to all in the future).

✅  Students can, depending on other demands, complete all training / assessments in under 6 months.


Recommended CIM course books

You can find the recommended course texts on the CIM Foundation Certificate Books page.

Upcoming Courses

Marketing Principles
Feb 10, 11 and 14, 2022
Apr 2022 TBC

Digital Fundamentals
Mar 24, 25 & 28, 2022


(excl. VAT and CIM M’ship & assessments)

‘Live’ classes via Zoom or WebEx

Contact Details

Terrie Cousins DipM. MCIM
02920 005778
CIM Accredited Study centre

CIM Enquiry

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