Marketing Essentials
(Module of CIM Level 3 Certificate)
Marketing Essentials Award – Overview
Marketing Principles is a 12-credit mandatory module which sits within the suite of Level 3 modules. To gain the CIM Level 3 Foundation Certificate in Professional Digital Marketing, a pass in Marketing Essentials and Content & Channels or Marketing Insights is required. If studied as a standalone module, the CIM Level 3 Award in Digital Essentials (VRQ) can be achieved.
Module Structure
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple choice questions to be completed in a controlled assessment. Here are the learning outcomes and assessment criteria
Understand the purpose and function of marketing within organizations
- Define what is meant by marketing
- Explore the importance of the marketing function
- Identify how marketing supports customer satisfaction
Understand the elements of a marketing audit
- Describe the key components of the Marketing Environment
- Outline the customer buying process
Understand the concept and application of the marketing mix
- Explain the elements of the marketing mix
- Recommend how the marketing mix can be applied to organisations operating in different contexts
- Explain the purpose and methods of marketing measurement
Assessment: Examination
The assessment method for this module is an Onscreen assessment utilising Multiple Choice Testing. Assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Assessment Type Availability
Onscreen Multiple-Choice Test
50 questions
90 Minutes
Availability
6x On-Demand windows
(results issued after each close of On-Demand window)
How long will it take to study?
- The CIM Level 3 Award has been calculated as carrying 12 credits, which equates to approximately 120 hours of Total Qualification Time (TQT) and 100 Guided Learning Hours (GLH).
There are 6 assessment sessions per year within the new CIM qualification.
Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete both online assessments within 3-6 months.
How much does the CIM Certificate cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The tuition fees payable to Marketing Tom are £1150 +VAT. The CIM costs (in addition to the tuition fees) are a yearly membership fee of £65 and £250 for the assessments (£125 per assessment – 2 in total) You should allocate a £40-50 spend on books. Individual module costs are £625 + VAT.
Payment Plan
If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.
Please check out our Payment Plan page.
ReAct Scheme
If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.
How is the course delivered?
All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet.
This means you can participate from the comfort of your home/office, anywhere. All of our modules are recorded (as long as we have permission from everyone) so students can review the class afterwards. And we can now offer Zoom tutorials for draft feedback of Level 3 and 4 Assessments if students prefer. Learn more about CIM Virtual Classrooms.
What should you do next?
Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.
If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778
If you’ve got any queries, send us an email from the form below.
