AI Fundamentals
for Marketers
Cardiff | Virtual Online
Nearly 9 in 10 marketers now use AI in their day-to-day work — but most have had no proper training on it, and are relying on trial and error. This course closes that gap in a single day.
Go from unsure to confident with the AI tools already sitting on your desktop.
Marketing Tom has been training Cardiff and London marketers since 2008. This course takes the same practical, jargon-free approach and applies it to the tool that’s changed marketing faster than almost anything before it: AI. You’ll get hands-on with ChatGPT, Claude, Gemini, Copilot and Meta AI, learn how to write a prompt that actually works, and leave with a set of ready-to-use templates for the tasks you do every week. No coding, no jargon and no prior AI experience required.
Price
- Face-to-face virtual course
- Video recording of the course
- Support site (inc course notes and prompt templates)
- Post-course support
Learning outcomes
On completion of this 1-day course you will:
- Understand what AI actually is, in plain English — and what it can’t (yet) do
- Know your way around the main AI tools — ChatGPT, Claude, Gemini, Copilot and Meta AI — and which to reach for
- Be able to write a prompt that gets you a usable result first time, not your fifth attempt
- Have a set of ready-to-use prompt templates for everyday marketing tasks
- Understand the responsible-use essentials — data privacy, checking for errors, and when not to rely on AI
Who is the AI Fundamentals course aimed at?
This course is designed for marketers who are new to AI, or who use it occasionally without much confidence. It’s ideal for marketing assistants, junior executives, small business owners and generalists — no prior AI experience is assumed, and we start from first principles.
If you’re already using AI regularly and want to move from personal use to team strategy and governance, our AI in Marketing course is the natural next step after this one.
Modules covered
Module 1 : Why AI, Why Now
- The headline stats every marketer should know
- Why AI adoption has accelerated so fast
- What’s changed in the last two years
Module 2 : Let's Get Down to Basics
- What AI actually is, demystified — no jargon
- What a Large Language Model (LLM) is and how it works
- What a prompt is, and why it’s the single biggest factor in your results
Module 3 : The AI Toolkit
- ChatGPT, Claude and Gemini — what each is for and how they differ
- Microsoft Copilot and Meta AI — where they fit into tools you already use
- Canva AI and NotebookLM — beyond the chatbots
- What AI is — and isn’t — good at yet
Module 4 : Talking to AI
- The basics of writing a good prompt
- Weak prompt vs strong prompt — live examples
- Practice: rewrite a real prompt using a simple framework
Module 5 : AI for Everyday Marketing Tasks
- Live demo: AI already built into the tools you use daily
- Repurposing a blog post into social content and email
- Turning a document or a handful of stats into a one-page briefing
- Ready-to-use prompt templates you can take away
Module 6 : Using AI Responsibly
- Hallucination — why AI can be confidently wrong, and how to catch it
- Data privacy — what not to paste into an AI tool, and a real-world case study of what happens when you do
- Practical guardrails for everyday use
Module 7 : Wrap Up & Next Steps
- Recap of the day
- Building your own next steps
- Where this course leads — including our AI in Marketing workshop
Course costs
Our online courses are charged at the Cardiff price of £429 (+VAT), though Early bird prices may apply. Prices include:
- Slides for the day
- Access to our password-protected area, including course notes, prompt templates and links to useful resources
- Post-course support
Discount
Get 10% off course bookings:
- if your organisation is a registered charity (not applicable to Early Bird discounts)
- if you have 2 or more staff attending, we can offer a discount of 10% (off the standard, not Early Bird, rate)
Times
Courses start at 9.15am, though we ask delegates to sign in to Zoom by 9.00am. The course ends at 4.30pm, with lunch usually taken at 12.30pm and tea/coffee breaks mid-morning and mid-afternoon. Bring a laptop if you can — you’ll get more from the day if you follow along.
Location
** Please note that we are currently delivering all of our courses ‘live’ through Zoom.**
All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.
Cardiff training venue
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
Cardiff training venue
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
London training venue
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.
* Prices exclude VAT