AI in Marketing
Cardiff | Virtual Online
Move beyond the hype and put AI to work across your whole marketing role.
You’ll get hands-on with ChatGPT, Claude and Gemini, generative video and voice tools like Sora, Google Veo, Synthesia and Eleven Labs, and platform AI inside tools like HubSpot Breeze, Brandwatch and Dataiku — then leave with a 90-day roadmap for rolling AI into your own team.
New to AI altogether? Our AI Fundamentals for Marketers course is the ideal starting point before this one.
Learning outcomes
On completion of this 1-day course you will:
- Pick the right tool for the job from a stack that now spans text, image, video and voice generation — and explain why
- Turn a rough brief into a working prompt using a repeatable framework, not trial and error
- Spin one piece of approved content into a full set of channel-ready formats in minutes
- Structure content so AI answer engines actually surface and cite it, not just rank it on Google
- Automate the routine parts of email, scheduling and campaign admin so more time goes on strategy
- Build customer personas from real CRM and support data, not internal assumptions
- Read shifts in brand sentiment before they hit the sales numbers, using listening tools like Brandwatch
- Use AI to personalise the customer journey without over-engineering it
- Explain what an AI agent actually does, and where one earns its place in your stack rather than just the hype
- Make the case for AI investment with a measured baseline, and know what to check at 90 days
- Spot bias, disclosure and data risk in an AI workflow before a customer or regulator does
Who is the AI in Marketing course aimed at?
This course is for marketing professionals who already use AI occasionally and want to move from ad hoc use to confident, strategic application. It suits marketing managers, content and campaign leads, and anyone responsible for planning how AI fits into their team’s tools and workflows. Some prior hands-on experience with tools like ChatGPT is assumed.
Brand new to AI? Our AI Fundamentals for Marketers course covers the basics first — what AI is, the tools worth knowing, and how to write a good prompt — and sets you up perfectly for this course.
Modules covered
Module 1 : The AI Landscape for Marketers
- ChatGPT, Claude and Gemini compared, head to head
- NotebookLM, Canva AI and HubSpot AI
- Generative video, image and voice — Sora, Google Veo, Synthesia and Eleven Labs
- Free vs paid — what’s actually worth paying for
- Live tool demonstrations
Module 2 : Content Generation and Search Optimisation
- A simple, repeatable framework for better prompts
- Choosing the right LLM for the task in front of you
- NotebookLM and Canva AI applied to real content workflows
- AI Overviews and Answer Engine Optimisation (AEO)
- Hallucination and accuracy — spotting the risks
Module 3 : Marketing Automation and Data Analysis
- AI inside your CRM — email and automation in practice
- Predictive analytics, lead scoring and platforms like Dataiku
- Building AI-powered personas from real customer data
- Social listening and brand sentiment with tools like Brandwatch
- Reporting with AI
Module 4 : Customer Experience and Personalisation
- Dynamic content and smart content at scale
- Chatbots as a customer-facing front line
- Purchase journey optimisation
- Introduction to AI agents — what they are and where they fit
Module 5 : Integration, Ethics and Planning Ahead
- Integrating AI into your existing martech stack
- Measuring ROI on AI investment
- Bias, transparency and trust
- UK GDPR and AI — what marketers need to know
- The Audit → Pilot → Scale framework, and building your own 90-day roadmap
Course costs
Our online courses are charged as follows: £429 (+VAT), though Early bird prices may apply. Prices include:
- Slides for the day
- Access to our password-protected area, including course notes and links to useful resources
- Post-course support
Discount
Get 10% off course bookings:
- if your organisation is a registered charity (not applicable to Early Bird discounts)
- If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).
Times
Courses start at 9.15 am but we ask people to sign in to Zoom by 9.00am. The courses end at 4.30 pm and lunch usually taken at 12.45pm with tea and coffee breaks mid morning and mid afternoon.
Location
*** Please note that we are currently delivering all of our courses ‘live’ through Zoom.***
All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.
Price
- Face-to-face virtual course
- Video recording of the course
- Support site (inc course notes)
- Post-course support
AI in
Marketing
Virtual Online Course