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Facebook Ads Training

Cardiff  |  Face-to-face Virtual

This course will teach you everything you need to know about Facebook Ads from campaign/ad set up, creating audiences, writing killer ad copy, how to use the Facebook Pixel and manage budgets.

Our Facebook Ads course has been designed to help you create successful Facebook and Instagram campaigns. Our experienced tutor will guide you through the process of creating accounts, setting up campaigns and ads, Facebook pixel, monitoring and much more.

Please note that this course is, currently being delivered ‘live’ online through Zoom/Webex. We hope to be able to offer public courses in the near future at our Cardiff and London venues.

Next date
Jun 17th
Location
Face-to-face Virtual Class
Price
£299
Book

PRICE INCLUDES

Course notes

Video recordings of course

Access to support site

Video tutorials/hacks

Access to tutor post-course

Learning outcomes

On completion of this 1-day course you will:

  • Have mastered the skills to create high-performing Social Media Advertising campaign
  • Understand how to set up campaigns, ad sets and ads
  • Know how to create powerful ads
  • Have discovered how to create ad audiences
  • Learnt skills for creating great copy
  • Gained a good understanding of Facebook Ad policies

Who is the Facebook Ads course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts. Whether you are involved in Social Media for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Modules covered

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Introduction to Facebook Ads
  • Platform Overview
  • Why Facebook Ads?
Introduction to Facebook Ads
  • Platform Overview
  • Why Facebook Ads?
Facebook Ads Set-up
  • What are properties, views, dimensions and metrics?
  • Learn the key concepts: e,g. sessions, users and page views.
  • Considering and defining online goals (micro and macro goals).
Creating campaigns and Set-up
  • Requirements
  • Business Settings
  • Funnel
    Creating Ads
    • Tips and Techniques
    • Budgets
    • Placements
    • Optimisation
    • Ad Types
    • Creating great ads
    Management
    • Using Facebook dashboard to maximise potential
    Other Paid Social Platforms
    • Twitter: Structure, targeting and quality scores
    • LinkedIn: Structure, campaigns, ads

    The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. Throughout this session you will be offered great advice by your tutor.

    Who is your tutor on this course?

    Your tutor on this intensive, 1-day course is a Facebook Ads professional with many years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. He is a Google Certified Professional and has managed budgets of £2m+/year for PPC campaigns and has worked with 100’s of clients from many different industries and sectors: SME’s, large corporations, charities, councils, government departments and sports organisations. 

    Times

    Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

    Location

    ** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

    All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

    Cardiff training venue

    Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

    Cardiff training venue

    Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

    London training venue

    The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

    * Prices exclude VAT

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