Facebook Advertising Course

Your tutor on this intensive, 1-day course is a Facebook Ads professional with many years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. With this experience we have been able develop a course that perfectly blends theory with hands-on practice.

If you work in a marketing or PR role, work in admin or run a small business and who want to improve your social media skills, this is the course for you.

Please note that this course is, currently being delivered ‘live’ online through Zoom/Webex. We hope to be able to offer public courses in the near future at our Cardiff and London venues.

Learning outcomes

On completion of this 1-day course you will:

• Have mastered the skills to create high-performing Social Media Advertising campaign
• Understand how to set up campaigns, ad sets and ads
• Know how to create powerful ads
• Have discovered how to create ad audiences
• Learnt skills for creating great copy
• Gained a good understanding of Facebook Ad policies

Who is the Facebook Ads course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts. Whether you are involved in Social Media for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Facebook Ads Modules Covered

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Introduction

• Platform Overview
• Why Facebook Ads?

Set-up

• Requirements
• Business Settings
• Funnel

Creating Campaigns & Targeting

• Structure
• Campaigns
• Ad Sets
• Audiences

Creating Ads

• Tips and Techniques
• Budgets
• Placements
• Optimisation
• Ad Types
• Creating great ads

Management

• Using Facebook dashboard to maximise potential

Other Paid Social Platforms

• Twitter: Structure, targeting and quality scores
• LinkedIn: Structure, campaigns, ads

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. Throughout this session you will be offered great advice by your tutor.

Course costs

Delegate rates for London courses start at £389 (+VAT) and for Cardiff courses at £289 (+VAT); standard rates are £419 and £319 respectively. Please note that during the pandemic prices will start at the Cardiff rate. Prices include:

• Slides for the day.
• Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
• Lunch and refreshments throughout the day (for our in-person courses only)

Discount
Get 15% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts)
If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.00 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know

Location

** Please note that during the Covid-19 pandemic we will be delivering all of our courses ‘live’ through Zoom/WebEx.**

Virtual Classrooms Are Now Live

For the next few months at least this course will be delivered live through a virtual platform. All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff location (training)
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London location (training)
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.