Facebook Ads 101 Training

This course will teach you everything you need to know about Facebook Ads from campaign/ad set up, creating audiences, writing killer ad copy, how to use the Facebook Pixel and manage budgets.

Our Facebook Ads course has been designed to help you create successful Facebook and Instagram campaigns. Our experienced tutor will guide you through the process of creating accounts, setting up campaigns and ads, Facebook pixel, monitoring and much more.

Please note that this course is, currently being delivered ‘live’ online through Zoom/Webex. We hope to be able to offer public courses in the near future at our Cardiff and London venues.

Learning outcomes

On completion of this 1-day course you will:

• Have mastered the skills to create high-performing Social Media Advertising campaign
• Understand how to set up campaigns, ad sets and ads
• Know how to create powerful ads
• Have discovered how to create ad audiences
• Learnt skills for creating great copy
• Gained a good understanding of Facebook Ad policies

Who is the Facebook Ads course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts. Whether you are involved in Social Media for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Facebook Ads modules covered

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Who is your tutor on this course?

Your tutor on this intensive, 1-day course is a Facebook Ads professional with many years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. He is a Google Certified Professional and has managed budgets of £2m+/year for PPC campaigns and has worked with 100’s of clients from many different industries and sectors: SME’s, large corporations, charities, councils, government departments and sports organisations.

Course costs

Our online courses are charged at the Cardiff prices. The standard rates for our in-person courses are as follows: £399 (+VAT) for London courses and £299 (+VAT) for our Cardiff courses (early bird prices may apply). Prices include:

• Slides for the day.
• Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
• Lunch and refreshments throughout the day (for our in-person courses only)

Discount
Get 10% off course bookings:

• if your organisation is a registered charity (not applicable to Early Bird discounts)
• If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

* Prices exclude VAT