Learn to set up and manage Google Ad campaigns successfully

We have been delivering Google Ads (formerly know as Google AdWords) Courses for a number of years, both as public courses and in-house courses. Our Google Ads courses are delivered by Google and Bing Ads Certified Professionals who have been working in this field for many years and have experience as both practitioners and trainers. These hands-on courses will give you the skills and confidence to create and manage successful Google ads campaigns.

Who is the Google Ads  course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Google Ads Modules Covered

Part 1 is focused on the theory of Google Ads.

What is PPC?

• A brief overview

Google Search and best practices

• How to Compete
• Keywords & Adverts
• Account Structure
• Targeting

Google Display basics and best practices

• Campaign settings
• Targeting
• Ad Types
• How to Create Effective Banner Ads

Linking PPC with Analytics

What works and what doesn’t in PPC

Q & A

The rest of the day is focused on the practical application of what you have learnt

Account building

• Keyword Research
• Structure
• Implementing best practices
• Creating Ads
• Ad Extensions

Terminology & the Key Metrics to Measuring Success

Google Ads Editor

Q&A

Course costs

Cardiff – AdWords 101 costs from £299 per day (Standard Price £319) .

London – AdWords 101 costs £379 per day (Standard Price £399)

And includes:

• Course materials
  Refreshments and lunch
• Full access to our online knowledge centre with useful documents and links

Times

Courses start at 9.00 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know

Location

** Please note that during the Covid-19 pandemic we will be delivering all of our courses ‘live’ through Zoom/WebEx.**

Virtual Classrooms Are Now Live

For the next few months at least this course will be delivered live through a virtual platform. All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff location (training)
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London location (training)
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

Who is your tutor?

Your tutor on this intensive 1-day course is a Google and Bing Ads Certified professional with over 11 years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. He has managed budgets on £2 million+/year for paid campaigns and has extensive experience in the travel, medical, finance and legal industries.