Google Ads Course
(Cardiff, London, In-house)
This 1-day workshop is designed at giving beginner/intermediate AdWords advertisers the experience of using this most powerful of mediums. This hands-on AdWords course covers everything from account set, campaign and ad group set up to selecting the best keywords, creation of the best ads, bidding, location targeting and much more.
Learn to set up and mange Google Ad campaigns successfully
We have been delivering Google Ads (formerly know as Google AdWords) Courses for a number of years, both as public courses and in-house courses. Our Google Ads courses are delivered by Google and Bing Ads Certified Professionals who have been working in this field for many years and have experience as both practitioners and trainers. These hands-on courses will give you the skills and confidence to create and manage successful Google ads campaigns.
Who is the Google Ads course aimed at?
It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.
Google Ads Modules Covered
Part 1 is focused on the theory of Googe Ads.
What is PPC?
- A brief overview
Google Search and best practices
- How to Compete
- Keywords & Adverts
- Account Structure
Google Display basics and best practices
- Campaign settings
- Ad Types
- How to Create Effective Banner Ads
Linking PPC with Analytics
What works and what doesn’t in PPC
Q & A
The rest of the day is focused on the practical application of what you have learnt
- Keyword Research
- Implementing best practices
- Creating Ads
- Ad Extensions
Terminology & the Key Metrics to Measuring Success
Google Ads Editor
Cardiff – AdWords 101 costs from £299 per day (Standard Price £319) .
London – AdWords 101 costs £379 per day (Standard Price £399)
- Course materials
Refreshments and lunch
- Full access to our online knowledge centre with useful documents and links
Courses start at 9.00 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know
** Please note that during the Covid-19 pandemic we will be delivering all of our courses ‘live’ through Zoom/WebEx.**
Virtual Classrooms Are Now Live
For the next few months at least this course will be delivered live through a virtual platform. All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.
Cardiff location (training)
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
London location (training)
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.
Who is your tutor?
Your tutor on this intensive 1-day course is a Google and Bing Ads Certified professional with over 11 years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. He has managed budgets on £2 million+/year for paid campaigns and has extensive experience in the travel, medical, finance and legal industries.
Mar 12, 2021
Apr 9, 2021
‘Live’ classes via Zoom or WebEx.
(early bird price, excl. VAT)
Please get in touch through the following.
Regus House, Malthouse Avenue, Cardiff Gate Business Park, Cardiff. CF23 8RU