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Google Ads 101 Training

Cardiff | Virtual Online

Home » One Day Courses » Google Ads Training Courses London & Cardiff

Learn the fundamentals of Google Ads in 1-day. You will explore campaign set up, ad groups, ad creation, keyword research, bidding and learn tips to help you succeed with Google’s paid platform.

We have been delivering Google Ads courses for over 10 years. Our Google Ads courses are delivered by Google and Bing Ads Certified Professionals who have been working in this field for many years and have experience as both practitioners and trainers. This hands-on course covers everything from account, campaign and ad group set up to selecting the best keywords, creation of the best ads, bidding, location targeting and much more. 

Next date
Location
Price
Book
February 23, 2024
Online face-to-face
£299
March 15, 2024
Online face-to-face
Early bird £279
April 26, 2024
Online face-to-face
Early bird £279
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.

Learning outcomes

On completion of this 1-day course you will:

  • Understand the Google Ads interface
  • Know how to find/use keywords
  • Know how to navigate and use the campaign, ad group, ads, keywords and other features
  • Be confident in targeting
  • Understand the various ad types
  • Have an appreciation of of and when to use the Google display network
  • Learn how to effectively bid

Google Ads Modules covered

Part 1 is focused on the theory of Google Ads.

Module 1 : What is PPC?

  • A brief overview

Module 2 : Google Search and best practices

  • How to Compete
  • Keywords & Adverts
  • Account Structure
  • Targeting
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Module 3 : Google Display basics and best practices

  • Campaign settings
  • Targeting
  • Ad Types
  • How to Create Effective Banner Ads

Module 4 : Linking PPC and Analytics

  • Why do it?
  • How to do it.

Module 5 : What works and doesn't in PPC?

  • Discussion (and quiz) on best practice in Google Ads

Module 6 : Q&A

  • Review of the first session and chance for questions.

The rest of the day is focused on the practical application of what you have learnt

Module 7 : Account extensions

  • Keyword Research
  • Structure
  • Implementing best practices
  • Creating Ads
  • Ad Extensions

Module 8 : Terminology and the Key Metrics to Measuring Success

  • How can you measure the success of your campaigns?

Module 9 : Google Ads Editor

  • Final question and answer session to make sure all is clear

Who is the course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Course costs

Our online courses are charged as follows:  £299 (+VAT), though Early bird prices may apply). Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.

Discount
Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London training venue

The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

* Prices exclude VAT

In-house Digital Marketing Training Courses | London, Cardiff and Virtual Courses

Looking for an in-house course?

Our in-house courses for 3 or more people start at £799.

Find out more.

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