Google Ads Training Course
Cardiff | Face-to-face Virtual
Learn the fundamentals of Google Ads in 1-day. You will explore campaign set up, ad groups, ad creation, keyword research, bidding and learn tips to help you succeed with Google’s paid platform.
We have been delivering Google Ads courses for over 10 years. Our Google Ads courses are delivered by Google and Bing Ads Certified Professionals who have been working in this field for many years and have experience as both practitioners and trainers. This hands-on course covers everything from account, campaign and ad group set up to selecting the best keywords, creation of the best ads, bidding, location targeting and much more. to ensure you learn the skills and confidence to create and manage successful Google ads campaigns.
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PRICE INCLUDES
Course notes
Video recordings of course
Access to support site
Video tutorials/hacks
Learning outcomes
On completion of this 1-day course you will:
- Understand the Google Ads interface
- Know how to find/use keywords
- Know how to navigate and use the campaign, ad group, ads, keywords and other features
- Be confident in targeting
- Understand the various ad types
- Have an appreciation of of and when to use the Google display network
- Learn how to effectively bid
Who is the course aimed at?
It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.
Modules covered
Part 1 is focused on the theory of Google Ads.
What is PPC?
- A brief overview
What is PPC?
- A brief overview
Google Search and best practices
- How to Compete
- Keywords & Adverts
- Account Structure
- Targeting
Google Display basics and best practices
- Campaign settings
- Targeting
- Ad Types
- How to Create Effective Banner Ads
Linking PPC with Analytics
- Why do it?
- How to do it.
What works and what doesn’t in PPC?
- Discussion (and quiz) on best practice in Google Ads
Q & A
- Review of the first session and chance for questions.
The rest of the day is focused on the practical application of what you have learnt
Account extensions
- Keyword Research
- Structure
- Implementing best practices
- Creating Ads
- Ad Extensions
Account extensions
- Keyword Research
- Structure
- Implementing best practices
- Creating Ads
- Ad Extensions
Terminology & the Key Metrics to Measuring Success
- How can you measure the success of your campaigns?
Google Ads Editor
- How to use this valuable tool
Q & A
- Final question and answer session to make sure all is clear
Who is your tutor?
Your tutor on this intensive 1-day course is a Google and Bing Ads Certified professional with over 11 years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. He has managed budgets on £2 million+/year for paid campaigns and has extensive experience in the travel, medical, finance and legal industries.
Course costs
Cardiff – AdWords 101 costs from £299 per day (Standard Price £319) .London – AdWords 101 costs £379 per day (Standard Price £399)Please note that whilst we deliver through Zoom prices will start at the Cardiff rate. Prices include:
- Slides for the day.
- Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
- Lunch and refreshments throughout the day (for our in-person courses only)
Discount
Get 10% off course bookings:
- if your organisation is a registered charity (not applicable to Early Bird discounts)
- If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).
Times
Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.
Location
** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**
All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.
Cardiff training venue
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
Cardiff training venue
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
London training venue
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.
* Prices exclude VAT