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Google Analytics 4


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Home » One Day Courses » Google Analytics 4 Training Course

Every digital marketing campaign needs to be measured. Get to grips with the new GA4 interface, learn how to create custom and exploration reports and understand the importance of events on this 1-day, hands-on workshop.

Looking to master Google Analytics 4? Look no further! At Marketing Tom Media, we have been delivering quality training on Google Analytics for over 10 years and now we’re helping people transition to GA4. Whether you want to learn or upskill yourself or your employees, our expert trainers will provide the knowledge and guidance you need.

Next date
June 28, 2024
Online face-to-face
July 26, 2024
Online face-to-face
September 13, 2024
Online face-to-face

Learning outcomes

On completion of this 1-day course you will:

  • Understand the benefits of GA4
  • Know your way around the Google Analytics 4 interface
  • Understand how you can customise the interface to your needs
  • Have a clear understanding of GA4 events
  • Undertand how to use dates, search, comparisons, dimenion drop-downs and library
  • Know how to send reports
  • Have created custom and exploration reports
  • Understand how to create custom reports and segments
  • Be able to create events

Google Analytics 4 modules covered

Module 1 : Introduction to Digital Analytics

  • What is Google Analytics?
  • The benefits of Analytics
  • What is the difference between Universal Analytics and Google Analytics 4?

Module 2 : GA4 Set up

  • The importance of planning
  • Creating objectives & the customer journey
  • Set up using Google Analytics
  • Set up via Tag Manager

Module 3 : Fundamental concepts of GA4

  • Users & Sessions
  • Engaged sessions
  • Source/medium
  • Events
  • Dimensions/metrics
  • Segments/audiences

Module 4 : GA4 Interface

  • Dates
  • Tables
  • Search
  • Comparisons
  • Dimensions/metrics

Module 5 : Understanding GA4 Events

  • Enhanced
  • Automatic
  • Recommended and custom

Module 6 : Exploring the reporting interface

  • How to use reports
  • What do they tell us?
  • Real time
  • Life cycle
  • User

Module 7 : Creating custom reports

  • How to create from existing reports
  • How to change the look and feel of standard report interface
  • Creating reports from scratch

Module 8 : Exploration reports

  • What are they?
  • When can the be used?
  • How do you create them?
  • Discover Free-form, funnel and path exploration

Module 9 : Testing and troubleshooting

  • How to use debug mode

Module 10 : Tag Manager

  • What are the benefits of using tag manager?
  • When should you use it?
  • Tags, Triggers & Variables

Q & A

  • Any questions?

Course costs

Our online courses are charged as follows:  £299 (+VAT), though Early bird prices may apply). Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.

Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).


Courses start at 9.15 am but we ask people to sign in to Zoom by 9.10 am. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon.


All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.


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