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Google Analytics Fundamentals

Cardiff  |  Face-to-face Virtual

Every digital marketing campaign needs to be measured. Gain new Google Analytics skills and learn how to create reports and dashboards on this 1-day, hands-on workshop.

We have been delivering Google Analytics training for over 10 years and on this course we will explore Analytics from account set-up, we will look at how the interface works, understand how to interpret metrics and dimensions, create dashboards and customised reports.

**Please note that Google Universal Analytics will be “sunsetted” in July 2023. We have, therefore, decided that from May 2022 we will be running our courses on the new Google Analytics 4 interface. Please register your interest.**

Next date
May 2022, TBC
Location
Virtual (Zoom)
Price
£219*
Book
Next date
Jun 2022, TBC
Location
Virtual (Zoom)
Price
£219*
Book
Next date
Jul 2022, TBC
Location
Virtual (Zoom)
Price
£219*
Book

PRICE INCLUDES

Course notes

Video recordings of course

Access to support site

Video tutorials/hacks

Access to tutor post-course

Learning outcomes

On completion of this 1-day course you will:

  • Understand the Google Analytics interface
  • Have a clear understanding of the main reporting features
  • Know how to navigate, select and search the dimensions and metrics features
  • Be able to create dashboards
  • Know how to send reports
  • Understand how to create custom reports and segments
  • Be able to create simple goals and filters

Who is the course aimed at?

It is aimed at beginner to intermediate users be they marketers, sales people, IT staff, admin staff, owner-directors and anyone who needs to know the performance of their websites and mobile apps.

Modules covered

Introduction to Analytics
  • What is Analytics and why do we use it?
  • Why is it beneficial to organisations?
Introduction to Analytics
  • What is Analytics and why do we use it?
  • Why is it beneficial to organisations?
Account Structure and Analytics Implementation
  • What are properties, views, dimensions and metrics?
  • Learn the key concepts: e,g. sessions, users and page views.
  • Considering and defining online goals (micro and macro goals).
Understanding the Analytics Interface
  • How to use the date and graph selector.
  • Learn to use primary and secondary dimension selectors.
  • Tips on how to use and understand reporting in tables.
  • Creating/emailing dashboards, widgets and reports.
Traffic Sources

Traffic Sources

  • Understanding where visitors come from.
  • Exploring your key channels.
  • Understanding where Google’s Search console fits in.
Standard Reports
  • Dimensions and Metrics in standard reports.
  • What are the characteristics and reporting features of main reports:
    • Audience,
    • Acquisition
    • Behaviour
Standard Reports – Conversions
  • Aligning business and marketing objectives to Analytics.
  • Micro and Macro goals.
  • Events – tracking on-page events (pdf’s, videos, links, etc)
  • Goal flow and visualisation.
Segments & Customisation
  • How to create segments.
  • Understanding & creating custom reports
  • How to set up custom alerts.
Recap
  • Review and recap.

Course costs

The standard rates for our courses are as follows: £329 (+VAT) for London courses and £229 (+VAT) for our Cardiff courses (Early bird prices may apply). Please note that during the pandemic prices will start at the Cardiff rate. Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
  • Lunch and refreshments throughout the day (for our in-person courses only)

Discount
Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London training venue

The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

* Prices exclude VAT

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