Get up to speed with the fundamentals of digital marketing. On our Introduction to Digital Marketing course you will learn about digital marketing strategy and explore the full range of tactical tools. And, all in 1 day!

Over the day you will learn the importance of strategy and explore tactical tools like SEO, Social Media, Google Analytics and Email Marketing. The course is ideal for those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing.

Learning outcomes

On completion of this 1-day course you will:

• Understand how to develop a Digital Marketing Plan
• Know how SEO works and the role content plays
• Have a clear understanding of the many social media networks and how to use them
• Understand the role advertising and email plays
• Have learnt about Google Analytics and the importance of measurement

Who is the Digital Fundamentals course aimed at?

This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools. Ideal for companies who need new recruits to get up to speed with the digital marketing landscape.

Modules covered

Course costs

Our online courses are charged at the Cardiff prices. The standard rates for our in-person courses are as follows: £329 (+VAT) for London courses and £249 (+VAT) for our Cardiff courses (Early bird prices may apply). Prices include:

• Slides for the day.
• Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
• Lunch and refreshments throughout the day (for our in-person courses only)

Discount
Get 10% off course bookings:

• if your organisation is a registered charity (not applicable to Early Bird discounts)
• If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

* Prices exclude VAT