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Google Analytics Training Day (Credit: New Data Services)

Introduction to Digital Marketing

Skills Level: Foundation

Location: Virtual ‘Zoom’ Course

Frequency: Every month

from £229*

Get up to speed with the fundamentals of digital marketing strategy and learn the tactical tools you need to become a competent digital marketer. In 1 day!

Over the day you will learn the importance of strategy and explore tactical tools like SEO, Social Media, Google Analytics and Email Marketing. The course is ideal for those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing.

Our courses are currently being delivered live through Zoom or WebEx direct to the comfort of your home/office. These courses are limited to a maximum of 8 people.

Next date
Feb 7th
Location
Virtual (Zoom)
Price
£229
Next date
Mar 14th
Location
Virtual (Zoom)
Price
£229
Next date
Apr 4th
Location
Virtual (Zoom)
Price
£229

PRICE INCLUDES

Course notes

Video recordings of course

Access to support site

Video tutorials/hacks

Access to tutor post-course

Learning outcomes

On completion of this 1-day course you will:

  • Understand how to develop a Digital Marketing Plan
  • Know how SEO works and the role content plays
  • Have a clear understanding of the many social media networks and how to use them
  • Understand the role advertising and email plays
  • Have learnt about Google Analytics and the importance of measurement

Who is the course aimed at?

This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools. Ideal for companies who need new recruits to get up to speed with the digital marketing landscape.

Modules covered

The Digital Environment
  • What is Digital Marketing?
  • Characteristics of Digital Marketing
  • Difference between digital and traditional marketing
  • Customer expectations
  • Online Customer Journey
The Digital Environment
  • What is Digital Marketing?
  • Characteristics of Digital Marketing
  • Difference between digital and traditional marketing
  • Customer expectations
  • Online Customer Journey
Developing a Digital Marketing Plan
  • Introduction to PR Smith’s SOSTAC® Planning Framework
  • Carrying out an audit
  • Identifying objectives and developing a strategy
  • Implementing tactics
  • The importance of measurement
Website Design
  • Website objectives
  • Types of website
  • Aspects of website design
  • Websites and devices
  • Websites and Google
SEO and Content
  • What is SEO?
  • Why is it important?
  • What does Google look for?
  • Developing links
  • The importance of content marketing
  • Google Local and Search Console
Social Media
  • The Social Media landscape
  • Social Media fundamentals
  • Different options for Social Media
  • Exploration of Facebook, Twitter and Instagram
  • What about Pinterest, TikTok and Blogging?
Paid Advertising and Email
  • What is online advertising?
  • Google Ads for Search
  • Google Ads for Display
  • Paid advertising on Social Media
  • What is email and how should we use it?
  • Creating goals and lists
  • Preparing campaigns and measurement
Measuring Digital Marketing
  • What is Google Analytics?
  • What are metrics?
  • Measuring success/failure in GA
  • Key elements of GA
  • Creating Goals
  • Reporting
  • Recap and QA.

Course costs

Early bird rates for London courses start at £299 (+VAT) and for Cardiff courses at £229 (+VAT); standard rates are £329 and £249 respectively.

  • Course material
  • One hour 1-to-1 session by Zoom to discuss your specific needs after the course
  • Access to a password-protected Google Analytics blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • Lunch and refreshments throughout the day

Discount

  • Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts).
  • If you have 2 or more staff attending, we can offer a discount (off the Standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London training venue

The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

* Prices exclude VAT

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