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Introduction to Digital Marketing

Cardiff  |  Face-to-face Virtual

Get up to speed with the fundamentals of digital marketing. On our Introduction to Digital Marketing course you will learn about digital marketing strategy and explore the full range of tactical tools. And, all in 1 day!

Over the day you will learn the importance of strategy and explore tactical tools like SEO, Social Media, Google Analytics and Email Marketing. The course is ideal for those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing.

Our courses are currently being delivered live through Zoom or WebEx direct to the comfort of your home/office. These courses are limited to a maximum of 8 people.

Next date
Jul 18th, 2022
Location
Face-to-face Virtual (Zoom)
Price
£229
Book
Next date
Aug 22nd, 2022
Location
Face-to-face Virtual (Zoom)
Price
£229
Book
Next date
Sep 19th, 2022
Location
Face-to-face Virtual (Zoom)
Price
£229
Book
Next date
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
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Price
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02920 005778

Learning outcomes

On completion of this 1-day course you will:

  • Understand how to develop a Digital Marketing Plan
  • Know how SEO works and the role content plays
  • Have a clear understanding of the many social media networks and how to use them
  • Understand the role advertising and email plays
  • Have learnt about Google Analytics and the importance of measurement

Who is the course aimed at?

This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools. Ideal for companies who need new recruits to get up to speed with the digital marketing landscape.

Modules covered

Module 1 : The Digital Environment

  • What is Digital Marketing?
  • Characteristics of Digital Marketing
  • Customer expectations
  • Online Customer Journey

Module 2 : Developing a Digital Marketing Plan

  • Introduction to PR Smith’s SOSTAC® Planning Framework
  • Carrying out an audit
  • The importance of measurement

Module 3 : SEO and Content Marketing

  • What is SEO and how does it work?
  • How to rank on Google
  • Developing links
  • The importance of content marketing
  • Google Local and Search Console

Module 4 : Social Media

  • Social Media fundamentals
  • How can organisations use Facebook, Twitter and Instagram effectively?
  • And what about Pinterest, TikTok and Blogging?
  • Best practice examples are used throughout

Module 5 : Email Marketing and Paid Ads

  • What is online advertising?
  • Google Ads for Search and Display
  • Paid advertising on Social Media
  • What is email marketing?
  • How should you use it?
  • Email platforms

Module 6 : Website Design

  • Website objectives
  • Types of website
  • Aspects of website design
  • Websites and Google

Module 7 : Measuring Digital Marketing

  • What is Google Analytics?
  • What are metrics/dimensions?
  • How do you report on your digital marketing activities?
  • Key elements of GA
  • Creating Goals

Course costs

Our face-to-face virtual courses Early bird rates for London courses start at £299 (+VAT) and for Cardiff courses at £229 (+VAT); standard rates are £329 and £249 respectively.

  • Course material
  • One hour 1-to-1 session by Zoom to discuss your specific needs after the course
  • Access to a password-protected Introduction to Digital Marketing Support Site which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • Lunch and refreshments throughout the day

Discount

  • Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts).
  • If you have 2 or more staff attending, we can offer a discount (off the Standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London training venue

The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

* Prices exclude VAT

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