Twitter Course for Marketers
Cardiff | Virtual Online
Discover how to use Twitter effectively to engage, promote, listen, communicate and much more on this 1-day, hands-on workshop.
Twitter has been one of the principal Social Media platforms for over 15 years and today is still an important tool in the digital media toolbox. On this 1-day Twitter Training course you will learn the fundamentals, from account set-up, crafting tweets, using video and images, creating your own brand style, understand how to effectively use hashtags and much more. Led by the trainer you will complete many activities over the course of the day.
Price
- Face-to-face virtual course
- Video recording of the course
- Support site (inc course notes)
- Post-course support
Learning outcomes
On completion of this 1-day course you will:
- Understand the fundamentals of Twitter
- Know how to change/update all aspects of your account: bio, headers, profile pics, settings
- Be able to create effective tweets using text, image and video
- Understand how to effectively use hashtags, retweets, comments and lists
- Learn how to grow your followers
Who is the course aimed at?
This 1-day course is designed to give delegates hands-on experience of how to use Twitter effectively as a business tool. It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts.
Modules covered
Module 1 : Introduction to Twitter
- Twitter and Social Media
- What organisations are using Twitter and why?
- What are your objectives for using Twitter?
Module 2 : Twitter Basics
- The dashboard
- Timelines
- Tweets, retweets and notifications
- Following and Followers
- Crafting a Twitter name and Bio
- Selecting/creating a suitable header and profile photo
Module 3 : The Art of Tweeting - Part 1
- Create plain text tweets
- Add links
- Learn how to reply to and mention Twitter users
- Discuss and use retweets effectively
Module 4 : How to build a following
- How to tap into your existing customer base
- Use the various digital marketing tools to drive traffic
- Commenting/retweeting
- Reaching out to others and collaborating
Module 5 : The Art of Tweeting - Part 2
- How are companies crafting their tweets
- Delve deeper into Tweet etiquette
- Understanding, finding and creating hashtags
- Using shortened & custom URL’s
- Creating and adding images and video
- 30 techniques to guarantee better engagement and activity
Module 6 : Monitoring and Advertising
- Twitter’s Analytics package
- Discover how you tweet better
- Find the optimum times to tweet
- Consider how to use Twitter with Google Analytics
Module 7 : Recap
- Review and recap.
Your tutor
Your tutor for this course is Alun John, a Twitter expert with over 15 years of experience. Alun has been using Twitter since its early days in 2007, and he has helped hundreds of people master the basics of the platform. He has also helped scores of businesses set up and manage their Twitter accounts, from a variety of different sectors.
Alun is a passionate advocate for the power of Twitter, and he believes that it can be a powerful tool for businesses and individuals alike. He is excited to share his knowledge and expertise with you, and he looks forward to helping you get the most out of Twitter.
Times
Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.
Location
** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**
All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.
Cardiff training venue
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
Cardiff training venue
Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).
London training venue
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.