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WordPress/Blogging Course

Cardiff | Virtual Online

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You will learn how to build a site in WordPress, understand how the WordPress block editor works and craft blog content. All in 1 day!

Whether you are looking to kickstart your business with a new online presence, hone your blog writing skills or to improve your basic knowledge of WordPress, this training course will equip you with the skills to help you with your blogging efforts. Over 1 day we will help you get to grips with the creation and management of WordPress websites.

Next date
Location
Price
Book
March 25, 2024
Online face-to-face virtual
£299
April 26, 2024
Online face-to-face virtual
£299
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.
Please note that the courses above are delivered as Face-to-face Virtual Classes using Zoom. With permission we record each session for playback so students can watch again afterwards.

Learning outcomes

On completion of this 1-day course you will:

  • Understand the fundamentals of WordPress
  • Learn how to set up a WordPress site from scratch
  • Learn how to add widgets, change themes and create menus
  • Find out how to write blog posts and pages
  • Be able to add and embed a number of different media
  • Understand how to engage visitors

WordPress modules covered

Module 1: What is WordPress and what are blogs?

  • What is WordPress
  • What is it capable of?
  • What are blogs?
  • What are the different WordPress creation/hosting options?

Module 2: Defining website/blogging objectives

  • A quick look at objectives, strategy and audience

Module 3: WordPress Fundamentals

  • xploring themes and page layout
  • How do posts differ from pages?
  • Evaluating different styles of blogs from diverse companies

Module 4: Getting started with a WordPress website

  • Starting out: domain name, mapping, layout, etc
  • Theme selection and considerations
  • Using and adding menus
  • What are widgets and how can we add them?
  • Deep dive of the WordPress interface

Module 5: Working with WordPress' Block Editor (Gutenberg)

  • What is the Gutenberg Block editor?
  • What are blocks?
  • Explanation of the key blocks and how to use them
  • Exploring pre-designed templates and patterns
  • Styling options of blocks
  • Importing embedded content
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Module 6: Writing content for your blog

  • Aligning your content to your business objectives
  • Knowing when to write pages/posts and creating a blog diary
  • How to write SEO-friendly and good quality content
  • Learn over 25 great writing techniques
  • Discover the importance of context
  • Explore how to format – from links to embeds

Module 7: Finding visitors and keeping them

  • How to use Social media and connect your channels
  • Using Google Search console to support your blog.
  • Considering blogger outreach and influencers

Module 8: Measurement, 3rd-party apps and future planning

  • Learn how the stats within WordPress work and what they mean
  • Connect third party accounts
  • Start blogging from a mobile device
  • Consider the benefits of a WordPress-hosted solution vs self-hosting option

Who is the course aimed at?

This 1-day course is designed to give those who are either beginners or who are not quite sure how to use WordPress effectively. It is aimed at marketing and PR professionals, graphic designers, administration staff and owner/ managers.

Course costs

Our online courses are charged at the Cardiff prices. The standard rates for our in-person courses are as follows: £329 (+VAT) for London courses and £249 (+VAT) for our Cardiff courses (Early bird prices may apply). Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
  • Lunch and refreshments throughout the day (for our in-person courses only)

Discount
Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Who is your tutor?

The trainer for this course is Alun John. Alun heads up Marketing Tom Media and has been delivering Digital Marketing training for over 15 years. He has worked as a Digital Media lecturer in the University of Wales, Cardiff and worked as a Chartered Institute of Marketing lecturer since 2004, delivering training courses at both certificate and diploma level. He has been an active blogger for over 18 years, having started out on the blogging platform, TypePad, and in this time has written over 1500 blog posts and created countless blogs. He has been a ‘WordPress fan boy’ for over 10 years!

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

London training venue

The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

* Prices exclude VAT

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