I’ve just downloaded an interesting pdf from the Right Now website, entitled E-Mail Marketing as a Relationship Strategy (you need to sign up to receive it). Written by the Peppers and Rogers Group, the management consulting firm, it offers a guide to High Impact E-mail Marketing and according to the marketing blurb offers the following:
E-mail Marketing as a Relationship Strategy is a guide for
combining leading customer relationship strategies with the best
practices within e-mail marketing. It begins with a look at the
modern e-mail marketing landscape and an examination of its sharpest
challenges. This is followed by "Four Steps to High Impact E-mail
Marketing," designed to help decision makers surpass the challenges
and achieve success. Throughout the report are examples of
best-in-class e-mail marketing approaches, including a case study from
Skechers USA, Inc.
The Resource Centre of this site also offers some other interesting White Papers.
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