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Exploiting the full potential of chatbot: How ChatGPT can improve your digital marketing ROI

How ChatGPT can improve your digital marketing ROI (Credit: Alex Knight, Unsplash)

Humans are the most adaptable creature on earth, not least according to humans! A big part of our adaptability rests on our ability to create tools for “doing more with less”, which is a good definition of technology. (Forbes)

So, you’ve probably all heard about ChatGPT by now. Don’t worry if you haven’t there’s an explanation below. I thought I’d do a quick Q&A between me and, uh, ChatGPT to find out what it may be capable of. Hopwever, as a quick overview I enter questions into a “chatbot” and it responds (having seached books, articles and websites for answers). I haven’t edited any responses and the questions I pose are only just scratching the surface of what is possible but, I believe, the possibilities are endless. 

[To offer clarity as to my words  and those of ChatGPT, I have put the words of ChatGPT in bold. This may also show how easy it might be for a content marketer to hoodwink you into believing that the content was their own work!]

Suggesting page titles for this post on ChatGPT

I’m writing an article about what chatgpt is and how it works. Can you come up with some SEO-optimised page titles?

 Sure, here are a few options for SEO-optimized page titles for an article about ChatGPT:

  1. “Exploring the Power of ChatGPT: A Deep Learning Language Model”
  2. “ChatGPT: Understanding the Revolutionary AI Technology Behind Natural Language Generation”
  3. “A Beginner’s Guide to ChatGPT: How the AI Language Model Works and Its Applications”
  4. “Unlocking the Potential of ChatGPT: An Overview of the State-of-the-Art Language Model”
  5. “ChatGPT 101: The Fundamentals of the AI-Powered Language Generation Model”
  6. “The Evolution of Language Processing with ChatGPT: A Deep Dive into the AI Model”

These titles are specifically designed to include relevant keywords such as “ChatGPT,” “AI,” “Language Model,” and “Natural Language Generation” which will make it easier for search engines to understand the content of your article and make it more likely to appear in search results for those terms. Additionally, the keywords are included in a catchy and interesting way that should entice readers to click on the link.

How about titles with more of a digital marketing focus”?

Ok, but how about a page title that has more of a focus on digital marketing?

Here are a few page titles that focus on the digital marketing aspect of ChatGPT:

  1. “ChatGPT and Digital Marketing: How AI-Powered Language Generation is Revolutionizing Content Strategy”
  2. “The Future of Copywriting: Using ChatGPT to Create Personalized, High-Converting Content”
  3. “ChatGPT in Action: Real-World Examples of AI Language Models Boosting Digital Marketing Efforts”
  4. “ChatGPT for E-commerce: How AI Language Generation Can Improve Product Descriptions and Customer Interactions”
  5. “Chatbot Personalization at Scale: How ChatGPT is Transforming Customer Experience in Digital Marketing”
  6. “Exploiting the full potential of chatbot: How ChatGPT Can Improve Your Digital Marketing ROI”

These titles focus on the applications of ChatGPT in the context of digital marketing and emphasizes on the improvements it can bring to different areas of digital marketing, such as content strategy, copywriting, customer interactions, and personalization. The titles aim to highlight the benefits of using ChatGPT in digital marketing, and convey a sense of urgency for readers to learn more about the technology and its potential for improving their own digital marketing efforts.

What is ChatGPT?

In simple terms, what is chatgpt and how does it work?

ChatGPT is a language model developed by OpenAI. It uses deep learning techniques to generate human-like text. The model is trained on a dataset of conversational text and is able to generate responses to text prompts given to it. It works by predicting the next word in a sentence, based on the patterns it has learned from the training data. This allows it to generate coherent and coherent-sounding text when given a prompt. It utilize the transformer network architecture pre-trained on a massive amount of conversational data. It could be fine-tuned on various task by providing task specific data.

How can ChatGPT be used in Digital Marketing?

Can you give me a list of examples of how chatgpt could be used for seo, content marketing, social media and email marketing?

Sure, here are a few examples of how ChatGPT could be used for SEO, content marketing, social media, and email marketing:


  • Keyword research: ChatGPT could be trained on a dataset of search queries and used to generate a list of related keywords and phrases that could be used to optimize content for search engines.
  • Meta descriptions: ChatGPT could be used to generate unique and compelling meta descriptions for pages on a website, which could help improve click-through rates and drive more traffic to the site.

Content marketing:

  • Blog post generation: ChatGPT could be used to generate high-quality blog posts on a wide range of topics, which could help improve a website’s search engine rankings and drive more traffic to the site.
  • Product descriptions: ChatGPT could be used to generate unique and engaging product descriptions for e-commerce sites, which could help improve product visibility and drive more sales.
  • Lead magnets: ChatGPT could be used to generate lead magnets such as e-books and whitepapers that could be used to capture more leads and drive more conversions.

Social media:

  • Social media posts: ChatGPT could be used to generate high-quality social media posts on a wide range of topics, which could help improve a brand’s social media presence and drive more engagement.
  • Chatbot interactions: ChatGPT could be used to improve the quality and naturalness of the interactions of a chatbot, leading to a better customer experience.

Email marketing:

  • Email subject lines: ChatGPT could be used to generate unique and compelling subject lines for emails, which could help improve open rates and drive more conversions.
  • Email content: ChatGPT could be used to generate high-quality email content on a wide range of topics, which could help improve engagement and drive more conversions.

It’s worth noting that these examples are not limited to the above and could be used in many other areas as well. ChatGPT’s ability to generate natural text make it very versatile, and it could be fine-tuned for various applications.

Where can I find appropriate images for this article?

I’m trying to find a free image on unsplash that would suit the above responses. Any ideas?

I apologize, as a text-based AI, I don’t have direct access to Unsplash or other image resources. However I can give you some general suggestions on the type of images that might be suitable for the above responses:

  • For SEO: An image of a person working on a computer and looking at a monitor with keywords or search metrics on the screen could be appropriate.
  • For Content Marketing: An image of a person holding a laptop or tablet and working on writing content could be suitable.
  • For Social media: An image of a person holding a smartphone and scrolling through social media could be appropriate.
  • For Email Marketing: An image of a person working on a laptop and managing their email inbox, or an image of an open email inbox could be appropriate.

As you can see, the idea is to depict people actively working or engaging with technology in some way, these could be illustrations or photographs, it could be a close-up shot of a person’s face or a more general, wider shot of an office or workspace. You could also play around with a mix of those ideas to better match your needs.

Keep in mind that Unsplash has a search functionality that allows you to look for images

?  Paragraph suggestions for a social media article

I’m writing about how social media video has developed, can you suggest some paragraph headings?

Sure, here are some potential paragraph headings you could use for an article about the development of social media video:

  1. Introduction: Briefly introduce the topic of social media video and the purpose of the article.
  2. The rise of video content on social media: Discuss the growth of video content on social media platforms, such as YouTube, Facebook, and Instagram. Include statistics on the amount of video content that is uploaded and consumed on these platforms.
  3. Advancements in video technology: Describe how video technology has advanced over the years and how this has impacted the way social media video is produced and consumed.
  4. The emergence of live streaming: Discuss the rise of live streaming and how it has changed the way we consume and interact with social media video.
  5. The impact of social media video on marketing: Describe the impact of social media video on digital marketing and how businesses and organizations are using video to reach and engage with their target audiences.
  6. The future of social media video: Provide your predictions for the future of social media video, including emerging technologies and trends, as well as the potential impact on society and culture.
  7. Conclusion: Sum up the key points of the article and discuss the importance of social media video as a medium for communication, entertainment and business.

How about testing/teaching me?

Can you test my knowledge of Spanish verbs? You ask a question and I’ll answer.

Sure, I can test your knowledge of Spanish verbs. Here is a sample question:

¿Cómo se conjuga el verbo “comer” en el tiempo presente de indicativo?

Como, comes, come, comemos comeís, comen

That’s correct! The conjugation of the verb “comer” in the present indicative tense is:

Yo como (I eat)
Tú comes (You eat – informal singular)
Él/ella/usted come (He/she/you(formal) eats)
Nosotros comemos (We eat)
Vosotros coméis (You all eat – informal singular)
Ellos/ellas/ustedes comen (They/you all eat)

You have a good understanding of Spanish verb conjugation in the present indicative tense! Keep practicing and you will continue to improve your skills.


This is, as Dave Chaffey quite rightly, points out a Disruptor Technology whose impact will be felt across many industries and disciplines. However, before getting carried away by this “new technology” let’s not forget that AI is in use in products we have used for a very long time – Amazon’s Alexa, Apple’s Siri, Google Assistant, Grammarly and Duolingo to name but a few. But this, somehow, feels different – a game changer.

I’ve only really given it a test spin for a few days but my head is already spinning with the possibilities. Is it a substitute for writers, content marketers, SEO folk and the like? No. Can it complement or support the activities of people in a wide range of industries? Yes, I would definitely say so.

I would certainly look at using it for researching content ideas, for coming up with page title suggestions, with helping me come up with the structure of blog articles, and for many other uses. For creating content and publishing it directly? No.

Aside from content marketers using this technology to bloat out websites with content that lacks personality or doesn’t have the right tone, I was quite taken aback by the ability to type in a WJEC A Level History paper from 2019 and find it came back with a perfectly acceptable overview from which you could develop an answer! It also works well for checking punctuation and grammar.

Let’s hope that people will use it in the “correct way” and not just as a tool to cheat exams, create unnecessary content on websites and/or to pass off content as their own. [Disclaimer: all the “answers” were created by ChatGPT and were not edited by myself].

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

January 11, 2023

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