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Facebook Advertising

Social Media Advertising spend is expected to top $93 billion by the end of 2019 and 53% of businesses use Social Advertising to reach their customers. By 2020 Social Media Advertising will overtake tv advertising spend. If you’d like to discover how to use this platform correctly and avoid mistakes that can cost you time and money, this course is for you.

Marketing  Tom Media has teamed up with one of the foremost paid search and social media advertising agencies to offer a course that perfectly blends theory with hands-on practice.  This course is offered in both Cardiff and London and its objective is to give you the tools, tips and insights to create highly successful Facebook Advertising campaigns .

Marketing Tom organised a course of intensive training on Social Media advertising, for me and 10 colleagues with varying degrees of online advertising experience. They were a pleasure to work with from start to finish. Our training leader was exceptionally knowledgeable and able to answer every question we threw his way. We left the training feeling fully informed and – most importantly – able to tackle our online advertising campaigns with confidence.
Ann-Marie Ramsay

Cardiff University

Upcoming Courses

June TBC, 2020 Cardiff Business Park, Cardiff £299* Book now >>
June TBC, 2020 Cardiff Business Park, Cardiff £299* Book now >>
Time: 9.15 am - 4.30 pm. Lunch/refreshments included. * Prices ex. VAT. 10% discount for 2 or more people.**

Learning Outcomes

On completion of this 1-day course you will:

  • Have mastered the skills to create high-performing Social Media Advertising campaign
  • Understand how to set up campaigns, ad sets and ads
  • Know how to create powerful ads
  • Have discovered how to create ad audiences
  • Learnt skills for creating great copy
  • Gained a good understanding of Facebook Ad policies

Who is the course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts. Whether you are involved in Social Media for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest

Modules Covered

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.


  • Platform Overview
  • Why Facebook Ads?


  • Requirements
  • Business Settings
  • Funnel

Creating Campaigns & Targeting

  • Structure
  • Campaigns
  • Ad Sets
  • Audiences 

Creating Ads

  • Tips and Techniques
  • Budgets
  • Placements
  • Optimisation
  • Ad Types
  • Creating great ads


  • Using Facebook dashboard to maximise potential

Other Paid Social Platforms

  • Twitter: Structure, targeting and quality scores
  • LinkedIn: Structure, campaigns, ads

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. Throughout this session you will be offered great advice by your tutor.


For our initial course the prices will be offered at an introductory rate; future delegate rates for London courses start at £399 (+VAT) and for Cardiff at £299 (+VAT) and include:

Course material
We will give you access to a password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
Lunch and refreshments throughout the day

Get 15% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts)
If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).


Courses start at 9.45 am, though we ask delegates to arrive at the venue by 9.30. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know


London – The venue for the Facebook Advertising Course is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site. To work out your travel times, please visit the Portland Place or Holborn Bars pages.

Cardiff – Our Cardiff training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England. Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

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