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Focus on Menus not Knobs

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

August 4, 2006

In a recent Fortune magazine, entitled The Welshman, the walkman, and the salarymen identifies why the Walkman is so far behind the iPod:

"Menus," Stringer says, "have displaced knobs." That, in a nutshell, is why Apple’s iPod, which neatly integrates hardware, music, and an Internet platform, makes the Sony Walkman look like a tired relic of the 1970s.

Rocket science it is not, but how long did it take Sony to work that one out.

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