Gary Vaynerchuk On Blogs

Here’s some great advice by Social Media/Wine Blogger, Gary Vaynerchuk on blogs.

Even if you already have an ecommerce website or your focus is B2B, you need to start a blog (though once you see how simple it is to do, you may ditch your website altogether). Think of it this way: your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand. It allows you to expand on your topic in ways that a static website simply can’t.

Your blog will be your main home, your central location with a no-exception pen-door policy where anyone can find you. It also serves as storage for all the content you will create, essentially building an archive where people can see how you and your business have evolved and expanded. It is the place where you an talk as loud and as long and as often and as in-depth as you want.