Google Heat Maps & Other Adsense Optimization Tips

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

April 28, 2005

Google Adsense, the tool for Google Publishers, has  a really neat tool which gives people advice on the best locations to place Google Adwords on their own sites. The Google “Heat Map” displays areas on a sample page layout, with strong orange colours depicting the best performance areas and weaker orange colours poorer areas. Here is what Google has to say:

“All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.”

Other Optimization Tips for Google Adsense are that wider ad formats outperform taller ones as they allow people to read ads more comfortably.

“The formats we’ve found to be the most effective are the 336×280 large rectangle , the 300×250 inline rectangle , and the 160×600 wide skyscraper.

Google reckons that colours that stand out without overshadowing your content are better than those that blend in with the site. Google says that whatever you do, the colour scheme should complement your site and here’s an interesting tip:

“Also, rotating color palettes is a simple way to add variety and freshness to your ads. All you need to do is hold down the Control key and select up to four color palettes when generating your ad code in the Ad layout code page of your account.”

Articles on Marketing Tom
Google Archives
Google Adsense/Adwords Archives

Related Article
How People Read Google Search Results
What’s a Google Web Page heat map?
Google Eye Tracking Report

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    Google Heat Maps

    With Google Heat Maps you will get advice on the best locations to place Google Adwords on your site….

  2. Swansea Bay IT Support Centre

    Optimisation is the key!

    Google have setup a page which provides Google Adsense client with useful tips on where best to place Google AdWords on their sites. Google has recognised that certain locations on a webpage are more successful than others. According to Google


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