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Guy Kawasaki On Assholes!

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

November 8, 2006

If you work in the presence of assholes, or know one, this may be of interest to you (via Guy Kawasaki blog)3

On the weblog of Robert Sutton, author of The No Asshole Rule, you will find the Starbucks Test which says:

If you hear someone at Starbucks order a “decaf grande half-soy, half-low fat, iced vanilla, double-shot, gingerbread cappuccino, extra dry, light ice, with one Sweet-n’-Low and one NutraSweet,” you’re in the presence of an asshole.

Guy Kawasaki does a neat review of this book on his site and offers a 10-point summary of How to avoid being an asshole

  1. Face your past. The past is a very good predictor of future behavior. For example, were you a bully in school? If your parents and siblings were assholes, you may have caught the disease. Knowing that you’re an asshole is first step towards change.
  2. Do not make people feel oppressed, humiliated, de-energized, or belittled.
  3. Do not mistreat people who are less powerful than you.
  4. Resist assholeholics from the start.
  5. Walk away and stay away.
  6. View acting like an asshole as a communicable disease.
  7. Focus on win-win.
  8. Focus on ways you are no better or even worse than others.
  9. Focus on ways you are similar to people, not different.
  10. Tell yourself, “I have enough stuff (money, toys, friends, cars, whatever).”

He also offers advice on How to deal with assholes.This article seems to resonate with people as it already has 915 Diggs on Digg This! I’ve seen this book on various blogs but wasn’t aware that the author was turned down by Harvard Business School Press who wanted to publish the book but with a different title. Interestingly, the  article’s title on Digg This is How to Deal With Idiots.


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