If you think you’ve had problems with Google ditching you, or even if you’re about to engage in some ‘black hat’ SEO tricks, then you better read Matt Cutts’ post – SEO Mistakes: Not checking your site. He writes about how one site owner felt particularly aggrieved that Google had dropped her site from it’s index because of link bombing. However, as Matt explains in the post the real reason for being dropped lay in her use of hidden text, duplicate content (on different site pages) and keyword stuffing.
One thing he points out which is quite interesting is Google’s "life cycle of a spam penalty", which has 5 phases:
1. Spam
2. Get caught
3. Fix the spam.
4. File a reinclusion request.
5. Possibly get reincluded in our index. You need to convince us that we won’t see any spam in the future.
And Matt Cutts’ moral of the story:
"The SEO mistake I want to communicate here is to check your own site before assuming that someone else is hurting your site or that Google is making a mistake."
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