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Send a CV, not a Red Letter, to Rachel Elnaugh at the Dragon’s Den!

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

February 15, 2005


Over the last couple of months the BBC has aired a TV series called the Dragon’s Den, where would-be entrepreneurs pitch their ideas to a panel of 5 successful business people in the hope of getting some investment. One of the panelists was Rachel Elnaugh, a businesswoman who founded the successful company Red Letter Days 15 years ago and which is now a £25 million business.

Well, it seems that Red Letter Days is looking to recruit some Strategic Development Managers and is cleverly using Rachel Elnaugh’s increased media profile to advertise these positions. Here is a taste of the adverts that were placed in last week’s Guardian:

If you’ve been lured into the Dragon’s Den, BBC2’s new ‘business start
up’ show, you’ll have seen me warm to some great ideas – and also singe
a few misplaced egos. Now it’s your opportunity to face me and pitch
your most valuable product – yourself.

This time my den is Red Letter Days, the company I founded, which is
now a £25 million business and the UK’s leading ‘experience’ brand.

This fun advert ends with the invitation:

So if you’ve got a burning ambition and think you can charm a dragon, I want to hear from you.

If you’d like to enter the Dragon’s Den, go visit the Guardian website (before 18th February).

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