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Social Media Course Cardiff

Cardiff  |  Face-to-face Virtual

Social Media is used by 75% of SME’s. On this course you will learn the fundamentals of Social Media and discover best practice techniques which you can apply to your own organisation.

Marketing Tom has been delivering social media training courses for over 12 years and in this time we have trained marketers from not just Cardiff and South Wales but also Mid to North Wales.

Delegates from companies as diverse as Brains, Welsh Water, Admiral, IPO, Public Health Wales, Royal MintConfusedWelsh Government, Cardiff Council, Llanelli Scarlets and Aberystwyth University and many more have all attended our courses. This beginner-intermediate course is currently delivered as a ‘Live’ Virtual Classroom but still offers a balance of interactive presentation of social media fundamentals and open discussion.

Next date
Aug 25, 2022
Location
Virtual Face-to-face class (Zoom)
Price
£229
Next date
Sep 21, 2022
Location
Virtual Face-to-face class (Zoom)
Price
£229
Next date
Oct 18, 2022
Location
Virtual Face-to-face class (Zoom)
Price
£229

Learning outcomes

On completion of this 1-day course you will:

  • Understand the Google Analytics interface
  • Have a clear understanding of the main reporting features
  • Know how to navigate, select and search the dimensions and metrics features
  • Be able to create dashboards
  • Know how to send reports
  • Understand how to create custom reports and segments
  • Be able to create simple goals and filters

Who is the course aimed at?

It is aimed at beginner to intermediate users be they marketers, sales people, IT staff, admin staff, owner-directors and anyone who needs to know the performance of their websites and mobile apps.

Modules covered

Introduction to Analytics
  • What is Analytics and why do we use it?
  • Why is it beneficial to organisations?
Social Media Fundamentals & Strategy
Our day starts off by taking a close look PR Smith’s SOSTAC® Planning Framework, which is ideal for planning your social media strategy. We then take a look at social media fundamentals, such as commenting, sharing, social proof and listening. We also consider search engine optimisation and its use in social media.
Blogging

Blogging has been around for quite a while and we consider how it can be used by organisations and contrasting its use with corporate websites and online PR. We consider what blogs are and analyse how organisations are using them. The platforms we consider are WordPress and Tumblr.

Facebook - Organic and Paid

Facebook is one of the main platforms that we consider on this social media course. We deconstruct Facebook pagesand then closely look at how organisations are using Facebook to engage, promote, tell stories, raise awareness of brands and products, and much more. We also consider the use of Facebook insights, timing and advertising (boosting posts).

Twitter

Twitter is the second social media platform that we consider in detail. We start by analysing the Twitter interface from its timeline, to tweets and then exploring hashtags, follows and direct messaging. Having looked at the key elements of Twitter we then explore how organisations are using this platform and consider how they could be used by your organisation.

Video and Image Sharing

This section takes a look at some of the key video/image platforms being used today. We start off by looking at YouTubeand get to grips with channels, types of video being created and their use by organisations (both for reach and for embedding). We then take a look at the ever-popular Instagram and consider how organisations, as diverse as GE and Maersk, are using this platform.  We finish the section off by looking at the juggernaut that is TikTok.

LinkedIn

Our approach to teaching LinkedIn differs from the previous social media platforms in that we firstly look at personal profiles and then at company pages. The first part focuses on how you (on behalf of your company) can use profiles to connect, engage and inform connections about yourself and your business. The second part looks at how to maintain company pages.

Course costs

The standard rates for our courses are as follows: £329 (+VAT) for London courses and £229 (+VAT) for our Cardiff courses (Early bird prices may apply). Please note that during the pandemic prices will start at the Cardiff rate. Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
  • Lunch and refreshments throughout the day (for our in-person courses only)

Discount
Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

Times

Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

Location

** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

Cardiff training venue

Our principal training venue is located in the offices of Liberty Marketing in Cardiff Business Park, Llanishen. This location is conveniently located between the M4 (junction 32) and Cardiff City Centre, making it easily accessible from Cardiff, Swansea, Newport, the valleys and South West England.  Please note on occasion our training venues may be located in Cardiff City centre (always check the events page for correct location).

* Prices exclude VAT

You’re in good company! These organisations have all sent staff on our Social Media courses…

British Heart Foundation
STAEDTLER
Intellectual Property Office
Admiral
Bank of Ireland
TFL
NHS
City University of London
Age UK
Cardiff University logo

Social Media Marketing Enquiry

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