The Wayback Machine – For Those Who Have Wondered How Websites Used To Look

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

March 9, 2011

Have you ever wondered what websites used to look like? How have they evolved over time? Or how long have they been about? Unless a company or organisation has kept a record of old website designs or a web developer has maintained an archive of client work it can be difficult, if not impossible to find this out.  Well, there is a resource out there called the Wayback Machine (and it has been around for many years) that allows you to type your URL into its search box and discover what the web pages from this site used to look like in the past.

I must say that I often use it to check the date of a website or to see how a website has evolved over time.

This is what Google used to look like in 1998:

In 2000 the BBC website looked like this:

The Wayback Machine also visually shows you not just how far a site goes but also how often it has been crawled by the Wayback engine:

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