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Why should your company invest in professional marketing qualifications?

Why invest in professional marketing qualifications?

Written by Alun John

Alun founded Marketing Tom and delivers some of its courses.

September 15, 2021

No matter what industry you are in, you need practical and relevant marketers who keep abreast of everything, from new digital trends and shifting consumer behaviours, to the very latest techniques for collecting and analysing data. Your marketers need to be aware of it all, including the bigger business issues around strategy and process to support business growth.  That is why it is so important to invest in professional marketing qualifications.

Our CIM marketing qualifications are based on employer input and ongoing feedback, sharing the skills and knowledge required for today’s marketers.

Useful stats

Increase your team and business performance by giving your employees something that can truly boost their confidence in their skills

Keep your business growing with marketers that stay ahead in their field, have up to date skills and understand the latest trends in marketing.

Investing in your staff is one of the best ways to retain them and a qualification demonstrates that commitment from the business.

About CIM

CIM is regulated by Ofqual and is accredited by the European Marketing Confederation. For over 100 years CIM has been supporting, representing and developing marketers, teams, leaders and the profession around the world. Our range of professional marketing qualifications, along with our many membership benefits, enable modern marketers to thrive in their roles and deliver long term success for their businesses.

Just a few Google reviews from CIM students…

My experience with Marketing Tom Media has been great from start to finish. Alun and his team have been brilliant with communication and were always there to help with any questions about exams papers etc.

I started studying my CIM level 4 so that I could enhance my marketing knowledge and bring these skills to my current role, and I can safely say it has done this. The tutors are very knowledgeable and have hands-on experience in the marketing industry so really are the best to learn from.


The level of teaching from Marketing Tom is incredibly high quality. Alun and his team are extremely knowledgable, professional and experienced. Their courses have helped me develop from a complete beginner in Marketing to a confident and qualified member of a Communication’s team. Highly recommend.

Alun and the team at Marketing Tom Media offer fantastic tuition and support! The knowledge I’ve gained from completing a CIM qualification , has helped me secure a new Marketing role. Highly recommended!

I achieved a Level 4 CIM qualification with Marketing Tom Media and I cannot recommend them highly enough! The course leaders were extremely knowledgeable in all aspects of marketing and really taught me a lot in such a short space of time. No question was too silly or obvious and the teachers were more than happy to explain any topic that needed further clarification.

The course itself covered not only marketing theory but a range of real business examples that helped me to better understand how marketing principles are applied in practice. I continue to use what I learnt throughout the course on an almost daily basis in my job. 100% recommend Marketing Tom!



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