Latest research from the UK shows that the majority of people are not aware what a blog is – 70
percent had never heard of blogging, whilst 90 percent had no idea what a podcast is – and most seemed to confuse the word with ‘dogging’. The survey conducted by DDB, a unit of New York-based advertising group Omnicom,
said the survey results indicate that:
"…agencies may be pushing
their clients to use new technology — that is, to advertise on
the new media formats — too quickly."
Sarah Carter, planning director at DBB London:
"Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.
Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean," Carter said. "It’s a real wake-up call."
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