Content Marketing
(Module of CIM Level 4 Certificate)
Content marketing plays a crucial role in delivering effective digital marketing campaigns. This module of the CIM Certificate in Professional Digital Marketing provides the knowledge and skills to successfully create content to support marketing goals. You will learn how different content formats can be used within digital campaigns to support the customer journey as well as the impact developing technology can have on content production. You will gain the skills to produce a suitable content plan to support organisational initiatives.
Content Marketing – Overview
Content Marketing is a 10-credit elective module of CIM’s Certificate in Professional Digital Marketing. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in Marketing Impact, Planning Integrated Campaigns plus 2 elective modules from Content Marketing, Search Engine Marketing and Social Media Marketing is required.
Module Structure
The module comprises three units with two or three learning outcomes each.
Recognise the importance of content marketing to organisations
- Assess different content marketing formats
- Explain how content can support target audience needs
Understand how to create a content marketing plan.
- Explain the key steps in creating a content plan to support marketing activities
- Describe the role of developing technologies on content creation
- Recommend metrics to evaluate content marketing performance
Understand different content formats across a range of contexts.
- Assess different content marketing formats
- Explain how content can support target audience needs.
How is it assessed and how long will it take to study?
The examination will comprise of multiple-choice questions to be completed in a controlled assessment. Students will do an Onscreen Multiple-Choice Test comprising 70 questions in 120 Minutes.
How long will it take to study?
This CIM Level 4 Award has been calculated as carrying 20 credits, which equates to approximately 100 hours of Total Qualification Time (TQT) and 80 Guided Learning Hours (GLH).
There are six assessment sessions per year within this new CIM qualification.
Due to the frequency of our courses (we often run 2-3 cohorts of this course each year) students can complete all assessments within 6-9 months.
How is the course delivered?
**Currently all our courses are delivered ‘live’ as virtual classes.
- Two days’ attendance (or three 4-hour sessions via Zoom)
- Experience – all 3 of our tutors have over 40 years’ experience of delivering CIM courses
- Support – we provide post-course support right up to the time you do your online assessment
- Online learning – comprising notes, slides, links and digital marketing updates
- Monthly delivery – every month we deliver one of the modules
What is the price of the course?
Please vist the main page of the CIM Certificate in Professional & Digital Maketing to find out our prices.
Entry reqirements
What should you do next?
Please download and take some time to go through the CIM Foundation Certificate in Professional Digital Marketing brochure. It covers pretty much everything that we have detailed on this site.
If you would like to book on to the CIM Foundation Certificate, please click the ‘book now’ button at the top of this page and complete the booking form.
Feel free to give us a call between 8.30 am – 6.00 pm on 02920 005778
If you’ve got any queries, send us an email from the form below.
