As many people have thought YouTube has given in to temptation and will soon be delivering Google Ads to a video near you. John Battelle seems to like the fact that one of the founders, Chad Hurley, describes it as sharing the ad revenue with the founders and not as delivering Google Ads. John Battelle had this to say about a recent conversation he had with Chad at Davos:
I spoke to Chad briefly at Davos, and I am certain he and the folks at Google are deeply studying the best models to roll out ads on the site. My guess is there will be any number of units available (one might be just three seconds long, he told the BBC), and when folks upload their videos, they’ll be presented with a choice of the kind of ads they might want to roll into their video, and also, various placement options (ie, before, after, middle, above (?) etc). There will probably also be some kind of passive AdSense play a la Revvr.
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