As many of you are aware the World Cup is going on in Brazil and things are not going too well for England – played two, lost two. The only hope for England is if Italy beat Costa rica in their second game of the group today. An Italy win is crucial to keeping England in the World Cup – at least until the next round of games!
To this end EasyJet have come up with the idea of trying to get their fan base to show their support for Italy. They are invited to take a selfie of themselves and publish it with the hashtag #shadesofblue on Facebook or on Twitter. Winners will be offered a free trip to Italy.
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It’s certainly a simple idea which they hope will lead to retweets and increased chatter around this topic.
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